I know how we can make Mahalo a household name!
I was thinking about advertising Mahalo, but in a really different way. We could place stickers or something we can easily leave behind in public places, with just the words Mahalo or Mahalo.com. Anyone who saw them would probably go home and Google it or go directly to this site.
Everyone on Mahalo is spread all over the world, mostly in the U.S, I think we could cover a lot of ground. And it would be fun.
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M$4 Answers
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M$My personal experiences with Street Team Marketing for record labels.
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M$
something televised (racing event, sports event) or a concert tour
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M$
Surprisingly enough, sponserships of large events often give a really small return on investment. If an event is large enough to be televised there is a good chance that those watching would pay little attention to who is sponsering it. The same holds true for concerts, I've done surveys to determine how well sponserships of concerts work and the typical answer is "oh, I didn't know brand X was sponsering this show", even if the brand is plastered all over the venue...
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M$
Thanks!