How will the iPhone 4 antenna issue affect Apple's stock price?
It seems Apple has found its new solution. Give out free iPhone bumper cases to all iPhone 4 customers. But according to Mashable this move from Apple will cost Steve Jobs and company a hefty $175 million dollars. What ramifications will this have on the current and future price of Apple stock? Will this impact their quarterly earnings? Will this hurt present and future sales of the iPhone?
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M$2 Answers
"Nonetheless, these analysts must be publicly predicting that Apple’s iPhone 4 sales will be fine must be doing so for a reason. With all of the justifiable hullabaloo surrounding the antenna issue, it’s easy to forget that this device does anything other than losing some or all of its connection if you hold it in a certain way."
In the long term, I think this issue will affect the overall outlook of Apple by consumers, as an innovative technology company.
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M$The iPhone continues to be a significant revenue stream for Apple, but I am also thinking that the iPhone in general will have less and less impact on Apple’s stock. Apple’s stock is going to be driven primarily by their ability to find growth in new products (like the iPad) or significant expansion in existing products (like AppleTV or iPad).
While iPhone 4 has gotten a lot of attention lately, one of the amazing things about Apple’s results released this week was that they sold more computers than ever. Many people were worried that the iPad might cannibalize sales of PCs or laptops, but at least initially, that does not appear to be the case. Apple has done a fantastic job creating an ecosystem around their products and making them integrate so smoothly that each new product is creating a halo effect and actually increasing sales of other products. If they can continue this trend, I think we will wish we had used the stock price drop from the iPhone 4 antenna issues as a chance to buy the stock.
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