2 years, 7 months ago
How will Bob Lutz increase Cadillac's marketing visibility and position?
What marketing strategies will put Cadillac in competition with BMW and Mercedes and Audi?
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M$1 Answer
Bob Lutz increase Cadillac's marketing visibility and position thru the CTS-V Challenge.
-quote-
"And while this whole event/stunt began with a personal challenge from Bob Lutz in a conference call with media, GM will have professional racer and former GM engineer John Heinricy on-hand. According to Twork, "Heinricy will be used at the discretion of Mr. Lutz." In other words, GM will have its own ringer should any other competitor bring one.
It might be something of a publicity stunt, but as stunts go, having over-endowed sports sedans racing for time around a beautiful and demanding road course is a pretty decent stunt. For credibility's sake, one would hope Cadillac makes sure a Porsche Panamera, BMW M5, Mercedes-Benz E63 and/or C63 will be on the track. "
-end of quote-
-quote-
"And while this whole event/stunt began with a personal challenge from Bob Lutz in a conference call with media, GM will have professional racer and former GM engineer John Heinricy on-hand. According to Twork, "Heinricy will be used at the discretion of Mr. Lutz." In other words, GM will have its own ringer should any other competitor bring one.
It might be something of a publicity stunt, but as stunts go, having over-endowed sports sedans racing for time around a beautiful and demanding road course is a pretty decent stunt. For credibility's sake, one would hope Cadillac makes sure a Porsche Panamera, BMW M5, Mercedes-Benz E63 and/or C63 will be on the track. "
-end of quote-
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M$
Are you planning to watch the race?