3 years, 1 month ago
how social influence the Coffee Bean & Tea Leaf in malaysia?
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Lifestyle factors coverge to make the cofee bean & tea leaf industry strong at all times. Cofeehouse is a place for fast-paced Malaysians to consider passing by as a part of their day. As coffeehouse provide calm, invigorating ambiance for people to socialize, relax or catch up on work.
Not only youngsters, older adults also enjoy the fact that for the relatively modest price of a cup of coffee and snack, they can meet their friends, relax or work. Instead of going to a bar and paying for an alcoholic drink , the coffeehouse is an intimate yet inexpensive venue. Thus, the young generation will be an important target.
The Coffee bean & Tea leaf belongs to the second category in Malaysia while The North american style speciality coffee chain stores rules.
Not only youngsters, older adults also enjoy the fact that for the relatively modest price of a cup of coffee and snack, they can meet their friends, relax or work. Instead of going to a bar and paying for an alcoholic drink , the coffeehouse is an intimate yet inexpensive venue. Thus, the young generation will be an important target.
The Coffee bean & Tea leaf belongs to the second category in Malaysia while The North american style speciality coffee chain stores rules.
source(s):
Points taken from the source given below and rewritten
http://www.scribd.com/doc/3815042/The-Coffee-Bean-Tea-Leaf-Malaysia-Industr...
Points taken from the source given below and rewritten
http://www.scribd.com/doc/3815042/The-Coffee-Bean-Tea-Leaf-Malaysia-Industr...
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