How should I price advertising on my blog? What other issues should I be aware of as an publisher?
1) How do I work out a reasonable CPM?
2) What are the pros and cons of joining a blog advertising network?
My blog delivers 8,500 unique visitors and 15,000 pageviews monthly.
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M$10 Answers
Here are the prices I suggest for your blog:
728x60 - 80 a month
468x60 - 60 a month
250x250 - 50 a month
125x125 - 40 a month
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M$I'm not so sure you have many options besides Adsense. In my opinion, you don't have enough volume to think about corporate sponsors or selling ad space by yourself.
Unless... you are in a very competitive and small niche and are an absolute reference there. If you are a major player in a niche market you can absolutely go for a sponsorhip deal.
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M$To choose whether to join a blog advertising network or not depends on whether you are able to find appropriate advertisers or not, for example:
If you know how to get advertisers without any help, then dont use a network.
If you only know how to get visitors to your blog but dont know how to market your ad space then use a network.
But I recommend finding them on your own, much more profit.
So in Brief: Pros: Marketing your space to alot of advertisers.
Cons: Taking a share of the profit, and maybe limiting your options;
I always favoured adsense, so try to use adsense with the banners, very high pay rates, but if you use a network adsense might block your account.
I recommend using a time period payment instead of CPM unless you are willing to use very complex scripts to decide on CPM and Locations. (For pro publishing)
If you need any further help, please contact me here or privately, I am new to this so i dont know the options.
You should also consider:
1. Userbase locations
2. Location of the adspace on your website
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M$You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/
http://onlinebusiness.about.com/od/monetization/a/blogadvertising.htm
http://ezinearticles.com/?How-Can-I-Sell-Advertising-on-My-Blog-Or-Forum?&id=1391729
http://www.warriorforum.com/main-internet-marketing-discussion-forum/28915-what-how-do-i-implement-blog-advertising-spots-into-my-blog.html
http://www.bloggeries.com/forum/buy-sell-trade-classifieds/9726-advertise-my-blog-bloggeries-member-get-50-discount.html
http://www.evancarmichael.com/Forums/viewtopic.php?f=10&t=2931
http://natewhitehill.com/how-to-sell-your-blogs-advertising/
http://forums.digitalpoint.com/showthread.php?t=1112625
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M$
Ultimately it's a pretty arbitrary number, but you need to back up the number with why they should advertise on your site. Instead of going with CPM, you should go with a flat fee - like $10 for a 2 week long ad or something like that. It'll increase your chances of getting advertisers.
2) Doing ads on your own means that unless your really popular you're going to have a lot of empty ad inventory, which means loss of possible profit. With ad networks you're inventory is always 100%. But you lose control over how much an ad on your site sells for, so what you want is a mixture - put up ads from an ad network but have a link where people can buy ads on your site through you, then if you get advertisers pull down the network ads and place your ads in its place. When those ads are done, put back up the network ads.
Also you can use systems like Adbrite, that allow you to set a price and to have advertisers buy ads through that system. But note that you will have to pay a commission to Adbrite, if you're ok with that you can go with them - and then it's all automated and you don't have any headaches to worry about.
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M$Issues to look out for is poorly programming CMS causing your website to possably be hacked and/or your domain-name getting hijacked and sold for profit.
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M$
absolutely not, i managed to get 10$/day from adsense using a much smaller website, it all depends on the userbase
Huh, sorry. 99 cent per click (theses are the most common popup ads) and about 10-20 dollars per 1000 views (this often depends on the type of ad).
Sorry about the confusion english/american currency isnt my native language/currency.
(also the edit seems to be playing up alot for some reason)
Hi Reiko, can you explain what you mean by $0.99. Do you mean 99 cents per click or for 1000 impressions?
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M$You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
Some blogs were penalized by Google because of too much links posted in their blogs. You will not be penalized unless you adhere to Google's TOC.
Pagerank is dead now. Don't go by it since after introduction of Search Wiki and sites being penalised right and center for selling ads and nofollow issue, pagerank hardly matters. Even big blogs have no more than PR3 and that does not mean they cannot charge $750 per ad!
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M$
Hi cherman, I like your model for its simplicity, but this means the ad space is sold to only 1 advertiser, i.e. he pays $80/month for the 728x90 ad and the spot cannot be sold to anyone else?
Yes, or you could sell the same space to two and do a Javascript to rotate the ads.