2 years, 6 months ago
about McDonald's Monopoly
How much of an increase in revenue does McDonald's acquire during their Monopoly sweepstakes?
I was writing an article about the McDonald's Monopoly game, which is ending tomorrow, and I saw this question posed on GreenAnswers (http://greenanswers.com/q/71238/products-shopping/food/how-much-increase-revenue-does-mcdonalds-aquire-d/). No one had answered it yet, so I thought I would ask it here. Anyone?
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M$1 Answer
The monopoly game did not increase revenues for Mc Donalds.
-quote-
"Of all fast-food game promotions, the Monopoly sweepstakes ranks far and away as the most successful ever, says Ron Paul, president of Technomic, a restaurant consultant.
-end of quote-
-quote-
"Of all fast-food game promotions, the Monopoly sweepstakes ranks far and away as the most successful ever, says Ron Paul, president of Technomic, a restaurant consultant.
-end of quote-
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
Hi @edwardclint: thanks for answering. I was a little confused because you said that the game did not increase revenues for McDonald's, then gave a quote about how successful the promotion was. I realize that it is very successful, but I am just curious how much successful in terms of numbers. Also, the story that you linked to was from 2001, talking about the cases of fraud in the earlier versions of the game. I am actually looking for something more recent. But thanks.