How much does it cost to get a VeriSign Seal and what is the difference from Thawte, Entrust or another?
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M$2 Answers
Thawte - $224/year
Verisign - $359/year (Sony of LCD TVs)
Almost every service on the internet can be protected with an SSL Certificate, and in most cases it is a requirement that you secure your online services to protect data.
A secure web page that collects sensitive information, such as credit card numbers, is a requirement on the internet. Without the SSL Certificate customers will be hesitant to provide sensitive data and will choose to transact elsewhere.
Enterprises generally choose to use an SSL Certificate with VPN or Extranet equipment, allowing offices to share sensitive data over the internet.
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M$
The biggest problem of all is that the public doesn't understand exactly what the padlock icon means. They believe it means that they should absolutely trust the site they are on, but they don't realize that it only means their information won't be snooped on the way. In terms of protecting against abuses once the information gets to the destination, certificates are not effective. People need to use the old fashioned methods of asking around to see if people have had problems with a certain place in the past.
Short answer, a certificate is a certificate is a certificate. The thing they want you to pay for is the estimated "public trust" in the company you got your certificate from. Unfortunately, users are probably not savvy enough to discern between certificates from any of the companies you listed. For the most part, the only people who know anything about certificates are the people who buy them or sell them.
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M$
