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M$1 Answer
Here is some good information on Superbowl ads.
--Quote--
The cost of a 30-second spot for Super Bowl I in 1967 was $42,500 on CBS and $37,500 on NBC. (That’s right, it was the only time the game was broadcast on two networks). Twenty years and 20 games later, the cost had spiraled to $600,000. For this year's game, CBS is asking $2.6 million.
Super Bowl XXI, 1987
# Giants beat Broncos 39-20
# Network: CBS
# Rating: 45.8
# Share: 66
# Viewers: 87,190,000
# Cost for a 30-second ad: $600,000
Super Bowl XXV, 1990
# Giants beat Bills 20-19
# Network: ABC
# Rating: 41.9
# Share: 64
# Viewers: 79,510,000
# Cost for a 30-second spot: $800,000
# Notable ad: “Bud Bowl III,” Budweiser
Super Bowl XXIX, 1994
# 49ers beat Chargers 49-26
# Network: ABC
# Rating: 41.3
# Share: 62
# Viewers: 83,420,000
# Cost for a 30-second spot: $1.15 million
# Notable ad: “Diner,” Pepsi
Super Bowl XXXIII, 1998
# Broncos beat Falcons 34-19
# Network: Fox
# Rating: 40.2
# Share: 61
# Viewers: 83,720,000
# Cost for a 30-second spot: $1.6 million
# Notable ad: “When I Grow Up,” Monster.com
Super Bowl XXXVII, 2002
# Buccaners beat Raiders 48-21
# Network: ABC
# Rating: 40.7
# Share: 61
# Viewers: 88,637,000
# Cost for a 30-second spot: $2.2 million
# Notable ad: "Terry Tate, office linebacker" Reebok
Super Bowl XL, 2006
# Steelers beat Seahawks 21-10
# Network: ABC
# Rating: 41.6
# Share: 62
# Viewers: 77,900,000
# Cost for a 30-second spot: $2.5 million
# Notable ad: “Magic Fridge,” Budweiser
--/Quote--
--Quote--
The cost of a 30-second spot for Super Bowl I in 1967 was $42,500 on CBS and $37,500 on NBC. (That’s right, it was the only time the game was broadcast on two networks). Twenty years and 20 games later, the cost had spiraled to $600,000. For this year's game, CBS is asking $2.6 million.
Super Bowl XXI, 1987
# Giants beat Broncos 39-20
# Network: CBS
# Rating: 45.8
# Share: 66
# Viewers: 87,190,000
# Cost for a 30-second ad: $600,000
Super Bowl XXV, 1990
# Giants beat Bills 20-19
# Network: ABC
# Rating: 41.9
# Share: 64
# Viewers: 79,510,000
# Cost for a 30-second spot: $800,000
# Notable ad: “Bud Bowl III,” Budweiser
Super Bowl XXIX, 1994
# 49ers beat Chargers 49-26
# Network: ABC
# Rating: 41.3
# Share: 62
# Viewers: 83,420,000
# Cost for a 30-second spot: $1.15 million
# Notable ad: “Diner,” Pepsi
Super Bowl XXXIII, 1998
# Broncos beat Falcons 34-19
# Network: Fox
# Rating: 40.2
# Share: 61
# Viewers: 83,720,000
# Cost for a 30-second spot: $1.6 million
# Notable ad: “When I Grow Up,” Monster.com
Super Bowl XXXVII, 2002
# Buccaners beat Raiders 48-21
# Network: ABC
# Rating: 40.7
# Share: 61
# Viewers: 88,637,000
# Cost for a 30-second spot: $2.2 million
# Notable ad: "Terry Tate, office linebacker" Reebok
Super Bowl XL, 2006
# Steelers beat Seahawks 21-10
# Network: ABC
# Rating: 41.6
# Share: 62
# Viewers: 77,900,000
# Cost for a 30-second spot: $2.5 million
# Notable ad: “Magic Fridge,” Budweiser
--/Quote--
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