1 year, 6 months ago
via ask.inc.com
How effective are email marketing campaigns?
Do potential customers respond positively or see it as spam?
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M$1 Answer
There are some people who have second thoughts about using email marketing. Those who are not very familiar with it often wonder and thought that spam killed email as a marketing vehicle and that email is outmoded.
But the fact is, email marketing is here to stay since it works.
The DMA puts email marketing's ROI for 2011 at $40.56 for every $1 invested. Econsultancy survey in early 2011 has 72% of respondents described email's ROI as excellent or good. While a 2011 MerchantCircle survey of over 8,000 local business owners in the US found emarketing cited by 35.8% as a top 3 most effective marketing or advertising method.
A business survey by Ireland's Marketing Institute saw 84% claiming emarketing as important to their marketing strategy. Focus survey of marketers conducted this year, 2011 cited email as the most often used and the best performer over the previous 12 months.
ForeSee Results reported the effectiveness of social media found that promotional emails were the second biggest influence on retail website visits.
Source:
http://www.email-marketing-reports.com/basics/why.htm
But the fact is, email marketing is here to stay since it works.
The DMA puts email marketing's ROI for 2011 at $40.56 for every $1 invested. Econsultancy survey in early 2011 has 72% of respondents described email's ROI as excellent or good. While a 2011 MerchantCircle survey of over 8,000 local business owners in the US found emarketing cited by 35.8% as a top 3 most effective marketing or advertising method.
A business survey by Ireland's Marketing Institute saw 84% claiming emarketing as important to their marketing strategy. Focus survey of marketers conducted this year, 2011 cited email as the most often used and the best performer over the previous 12 months.
ForeSee Results reported the effectiveness of social media found that promotional emails were the second biggest influence on retail website visits.
Source:
http://www.email-marketing-reports.com/basics/why.htm
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
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