3 years, 4 months ago
How does social investing site cakefinancial.com make money?
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M$3 Answers
It seems they make money from the brokerage firms as well as "third parties".
I received an offer to sell my client list a few years ago... $5 per name. Needless to say, I refused.
Cake Financial links to 60 brokerage firms.
* AG Edwards
* American Century Investments
* American Funds
* Ameriprise
* Ariel Mutual Funds
* Baird
* Banc of America
* Bernstein
* Cambridge Investment Research
* Charles Schwab
* Chase
* CitiStreet
* Credit Suisse
* Deutsche Bank Alex. Brown
* E*TRADE
* Edward Jones
* Fidelity
* Franklin Templeton Investments
* Harris Investor Services
* Hewitt Financial Services
* Janney Montgomery Scott LLC
* Janus
* JP Morgan Retirement
* KMS Financial Services
* Lehman Brothers
* Mercer
* Merrill Lynch Online
* MetLife Securities
* Morgan Keegan
* Morgan Stanley
* myStreetScape
* New England Securities
* Oppenheimer
* optionsXpress
* Pershing IMS
* Prudential Retirement
* RBC Dain Rauscher
* Royal Alliance
* Ryan Beck
* SchwabPlan
* Scottrade
* Securian Financial
* Sentinel Securities, Inc.
* Sharebuilder
* Shareholders Services
* Smith Barney
* Stanford Group Company
* StateTrust
* Sterne Agee
* T. Rowe Price
* T. Rowe Price Retirement
* TD/Ameritrade
* The 401k Company
* TIAA-CREF Brokerage Services
* Tower Square
* Trade-PMR
* UBS Financial
* USAA
* Van Kampen
* Vanguard
* Walnut Street Securities
* Washington Mutual Investments
* Wells Fargo
* Zecco
Their investors are:
Alsop Louie Partners
Alsop Louie Partners is a new venture fund that backs the best entrepreneurs with the biggest ideas. The partners are two well known computer industry veterans: The Geek, Gilman Louie, who started a major videogame software company called Spectrum Holobyte in the 80s and founded and ran In-Q-Tel, the CIA's venture capital arm; and The Gadfly, Stewart Alsop, who wrote newsletters and columns (for Infoworld, PC World and Fortune) about technology before becoming a general partner at New Enterprise Associates.
KPG Ventures
Bay Partners
Ron Conway's Baseline Ventures
TYPES OF INFORMATION CAKE FINANCIAL COLLECTS:
Cake Financial gathers two types of information about this Website's users through the Service:
Personal Information.
Personal information means any information that may be used to identify an individual, including, but not limited to, your name, zip code, and e-mail address which you will provide personal when you create an account on this Website.
The types and amount of personal information collected for these activities may vary depending on how you use the Cake Financial Service.
Non-Personally Identifiable, Public Information.
Cake Financial also gathers other information that does not personally identify you as an individual, from the Website and your use of the Service. This non-personal information collected may include click-throughs, IP addresses, and usage data and it may be aggregated. Cake Financial owns this information and may use it in any manner it deems appropriate.
USE, DISCLOSURE AND INFORMATION SHARING
* Update your Cake Financial account to reflect recent trading activity in your brokerage account
* Inform you when other members of the Cake Financial community are buying and selling stocks you own
* Match you with investors; and
* Develop new services.
# Our products and partner products. We may disclose nonpublic personal information we collect, primarily to make available to you the financial products and services that we and our business partners provide including the Cake Financial Service. We do not disclose nonpublic personal information about former customers to anyone, except as permitted by law or to cooperate with regulators or law enforcement authorities.
# Our affiliates, joint marketing. Like many organizations, Cake Financial may consist of various entities in the same corporate family. When you provide information to us you are providing to our corporate family subject to the limitations in the policy. We may disclose nonpublic personal information to other financial services providers with which we have joint marketing agreements or that offer financial products and services with us or on our behalf. By sharing this information, we can provide you with a broader range of financial products and services, improve your experience with us, and better serve your financial needs.
I received an offer to sell my client list a few years ago... $5 per name. Needless to say, I refused.
Cake Financial links to 60 brokerage firms.
* AG Edwards
* American Century Investments
* American Funds
* Ameriprise
* Ariel Mutual Funds
* Baird
* Banc of America
* Bernstein
* Cambridge Investment Research
* Charles Schwab
* Chase
* CitiStreet
* Credit Suisse
* Deutsche Bank Alex. Brown
* E*TRADE
* Edward Jones
* Fidelity
* Franklin Templeton Investments
* Harris Investor Services
* Hewitt Financial Services
* Janney Montgomery Scott LLC
* Janus
* JP Morgan Retirement
* KMS Financial Services
* Lehman Brothers
* Mercer
* Merrill Lynch Online
* MetLife Securities
* Morgan Keegan
* Morgan Stanley
* myStreetScape
* New England Securities
* Oppenheimer
* optionsXpress
* Pershing IMS
* Prudential Retirement
* RBC Dain Rauscher
* Royal Alliance
* Ryan Beck
* SchwabPlan
* Scottrade
* Securian Financial
* Sentinel Securities, Inc.
* Sharebuilder
* Shareholders Services
* Smith Barney
* Stanford Group Company
* StateTrust
* Sterne Agee
* T. Rowe Price
* T. Rowe Price Retirement
* TD/Ameritrade
* The 401k Company
* TIAA-CREF Brokerage Services
* Tower Square
* Trade-PMR
* UBS Financial
* USAA
* Van Kampen
* Vanguard
* Walnut Street Securities
* Washington Mutual Investments
* Wells Fargo
* Zecco
Their investors are:
Alsop Louie Partners
Alsop Louie Partners is a new venture fund that backs the best entrepreneurs with the biggest ideas. The partners are two well known computer industry veterans: The Geek, Gilman Louie, who started a major videogame software company called Spectrum Holobyte in the 80s and founded and ran In-Q-Tel, the CIA's venture capital arm; and The Gadfly, Stewart Alsop, who wrote newsletters and columns (for Infoworld, PC World and Fortune) about technology before becoming a general partner at New Enterprise Associates.
KPG Ventures
Bay Partners
Ron Conway's Baseline Ventures
TYPES OF INFORMATION CAKE FINANCIAL COLLECTS:
Cake Financial gathers two types of information about this Website's users through the Service:
Personal Information.
Personal information means any information that may be used to identify an individual, including, but not limited to, your name, zip code, and e-mail address which you will provide personal when you create an account on this Website.
The types and amount of personal information collected for these activities may vary depending on how you use the Cake Financial Service.
Non-Personally Identifiable, Public Information.
Cake Financial also gathers other information that does not personally identify you as an individual, from the Website and your use of the Service. This non-personal information collected may include click-throughs, IP addresses, and usage data and it may be aggregated. Cake Financial owns this information and may use it in any manner it deems appropriate.
USE, DISCLOSURE AND INFORMATION SHARING
* Update your Cake Financial account to reflect recent trading activity in your brokerage account
* Inform you when other members of the Cake Financial community are buying and selling stocks you own
* Match you with investors; and
* Develop new services.
# Our products and partner products. We may disclose nonpublic personal information we collect, primarily to make available to you the financial products and services that we and our business partners provide including the Cake Financial Service. We do not disclose nonpublic personal information about former customers to anyone, except as permitted by law or to cooperate with regulators or law enforcement authorities.
# Our affiliates, joint marketing. Like many organizations, Cake Financial may consist of various entities in the same corporate family. When you provide information to us you are providing to our corporate family subject to the limitations in the policy. We may disclose nonpublic personal information to other financial services providers with which we have joint marketing agreements or that offer financial products and services with us or on our behalf. By sharing this information, we can provide you with a broader range of financial products and services, improve your experience with us, and better serve your financial needs.
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$Report Abuse
They skim a piece from the top dude... just like everybody else... what? you think they grow it on tree? LO
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
ZDNet speculated in 2007 that they would eventually charge subscriptions or fees for services:
http://blogs.zdnet.com/BTL/?p=6288
but I betcha at this point, it's still venture-capitalized. In September '08, Crunchbase listed "Alsop Louie Partners and angel investors including Baseline Ventures, Fred M. Gibbons and Geoff Ralston" as investors:
http://www.crunchbase.com/company/cakefinancial
http://blogs.zdnet.com/BTL/?p=6288
but I betcha at this point, it's still venture-capitalized. In September '08, Crunchbase listed "Alsop Louie Partners and angel investors including Baseline Ventures, Fred M. Gibbons and Geoff Ralston" as investors:
http://www.crunchbase.com/company/cakefinancial
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
