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2 years, 1 month ago

How does Gilt City work?

In comparison to Groupon how will Gilt City work? Can anyone be a part of Gilt City?
Is this "flash deals" market already crowded and will any competitor be able to keep up with Groupon?

More information.
TechCrunch | Gilt Launches Groupon Competitor ‘Gilt City’ In NYC
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coltech88 | 2 years ago
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Since Gilt City focuses on obtaining luxury goods at low prices, it is likely that they will have to limit memberships because, by definition, luxury goods are not available in large enough amounts to have a broad consumer base. The membership is also limited to the cities in which it decides to have a presence, as in New York where it is starting its well-funded venture.

As opposed to Groupon, Gilt City is carving out a niche and not directly competing head-on. It's brand presence and level of funding will probably help it achieve success. Other aspects that differentiate Gilt City from Goupon is that some stores have more that one offering and the number of members who can participate is not forced to a minimum level.. Gilts offering change on a weekly basis and Goupon has a single deal per day offering.

If Gilt City doesn't expand too rapidly, I think that they have a good chance at success because of the different strategies that they are employing.

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etabak90 | 1 year, 10 months ago
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Gilt City is still a members only website just as Gilt Groupe, Gilt Man and Jetsetter are.
This keeps Gilt City's deals coveted, luxurious and defniitely exclusive.
They also have a capped quanity on like groupon bc these deals are limited.
They are a fantastic company and drive people to fight for these incredible deals!
great job Gilt City!!
source(s):
giltcity.com

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