I don't see how this is deceptive advertising.

In the current chart, Aquasana does appear before Aqua-Pure. This one product is not in alphabetical order: Aquasana, Aqua-Pure, Brita, Brita, Culligan, eSpring, Everpure, GE, Kenmore, PUR

Look at the site in February 2008. You will see that the entire list is out of order:
Aquasana, Amway,Culligan, Kenmore, GE, Ever Pure, Aqua-Pure, PUR, Brita, Brita

Both charts favor the Aquasana product. And _surprise_! The author is a stakeholder in the manufacturer. I think the only people who are deceived are the people who can't read English. The web site clearly indicates the source of the chart material (from the product package or from the mfrs). The web site also indicates the stake in the product.

Apparently talk of this "deception" has been circulating for several years. Some people seem offended.
http://www.triptronix.net/ishbadiddle/archives/2006/02/24/11.09.27/

To me, the 'About Us' description is clear. Should someone question the motives of a product comparison, that is the first page to seek. Second would be the domain registration data. If you needed more info, you could look for SEC filings (publicly traded entities) or run a D&B (Dunn and Bradstreet) profile for the company and the principal names.

I don't see any deception. Favoritism? Maybe in order of listing. If the chart data is in question...how do they compare to the mfr's specs? The same? Then why all the complaining?

Honestly. Whining about sitting in the wrong alphabetical order? This isn't elementary school. It's the wild-wild-web. Grow a thicker skin.

Sounds like a disgruntled competitor making the rounds of forums.

Curiously, your join date here at Mahalo is April 23, 2009. The same day as this question. And...this is your only question. No comments.

More suspicion? Deception? Methinks the lady doth protest too much.

From the February 2008 revision of the site:
>This site is owned and operated by Doss Holdings Inc., a "For Profit" Texas Corporation owned by Charles, Mindy and Noah Strand. Charles Strand is also a shareholder and has affilaitions with Sun Water Systems, Iron Horse Of Texas, Bottled Water Blues LLC, American Iron Horse and also acts as an editor and consultant to other companies in the water quality and health industry.

From the current site:
>This site is owned and operated by Charles Strand. Charles Strand is also a shareholder and has affiliations with Sun Water Systems, Inc., Bottled Water Blues, LLC and acts as an editor and consultant to other companies in the water quality and health industries.
>
>Charles is also the author of the book "All About Water", has been awarded numerous patents for water quality devices and is considered one of the leading authorities on water quality and its relationship to human health. All information contained in the "Comparison Chart" is derived from each manufacturer's "certified" Performance Data Sheet and is also available from each individual manufacturer. The companies in the comparisons have provided or made available the performance data used for these comparisons. You can click the manufacturer's name at the top of the chart for a link to their sites.
Source(s):
http://web.archive.org/web/20080212001038/www.waterfiltercomparisons.com/Wa...
http://web.archive.org/web/20080115124032/www.waterfiltercomparisons.com/Ab...
http://www.waterfiltercomparisons.com/about.php


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