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If by "cover", you mean front, then it was Bob Richards. If by "cover" you just mean the box, it was Lou Gehrig.
1958 - First athlete depicted on the front of a Wheaties box - Pole vaulter Bob Richards
1934 - First athlete depicted on a Wheaties box - Baseball player Lou Gehrig
1934 - First woman depicted on a Wheaties box - Aviator Elinor Smith
1935 - First woman athlete depicted on a Wheaties box - Golfer and athlete Babe Zaharias
1936 - First African American Athlete on a Wheaties box - Jesse Owens
1958 - First athlete depicted on the front of a Wheaties box - Pole vaulter Bob Richards
1934 - First athlete depicted on a Wheaties box - Baseball player Lou Gehrig
1934 - First woman depicted on a Wheaties box - Aviator Elinor Smith
1935 - First woman athlete depicted on a Wheaties box - Golfer and athlete Babe Zaharias
1936 - First African American Athlete on a Wheaties box - Jesse Owens
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