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faithfulg... faithfulg...
 
December 15, 2008 02:50 PM

What is the font used in the new Pepsi branding?

Can anyone tell me the typeface used for the new Pepsi branding (shown at http://www.underconsideration.com/brandnew/archives/pepsi_new_bottles.php) It's very possible it is a custom typeface by whomever designed it, but if not, I'd love to find it.
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hartwell hartwell
 
 December 15, 2008 03:42 PM
your pic didn't load for me.

i googled "new pepsi bottles" and found some pics with at least three different fonts

for the pepsi and diet pepsi i found

identifont.com is a great resource, after limiting the letters to dietpsmax and answering about 20 questions, they narrowed it down to 30 fonts.

none of the fonts i looked at had the x seen in "pepsi max"

Bryant seems the closest,
http://www.identifont.com/show?9IF

Century Gothic
http://www.identifont.com/show?1N2
is pretty close too as was:

Futura
http://www.identifont.com/find?similar=Futura&q=Go
Source(s):
http://www.identifont.com/identify.html

http://www.google.com/search?q=new+pepsi+bottles

http://www.underconsideration.com/brandnew/archives/pepsi_new_bottles.php

Asker's Rating:
• Thanks for the thoughtful answer! I liked the identifont site, and really like the Bryant Pro font.


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jordan jordan
 
December 15, 2008 03:33 PM
I'm pretty sure you're right that the font is custom. The "p"s are in the style of ITC Bauhaus except the loop is connected to the stem (whereas in Bauhaus there's a gap), but the "s" doesn't match Bauhaus's angular "s" at all, and the "e" is obviously custom-designed to mirror the old Pepsi "globe." I'm not 100% certain, but I would be surprised if you found a close match to the new typeface.

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tmarx tmarx
 
December 15, 2008 03:36 PM
I believe you are correct in stating that it is a custom font designed by Pepsi. That being said it appears to be very similar to the font Blippo Light, if you are looking for a comparable font.

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kristadwn kristadwn
 
December 15, 2008 03:42 PM
I am guessing it is a custom font that Omnicom's Arnell Group came up with. Contact them if you want the true answer.
http://www.omnicomgroup.com/ContactUs

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xentek xentek
 
December 16, 2008 11:39 PM
More than likely its not a font at all, just vector graphics.

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