http://www.ericharrymusic.com/television.html

The video isn't really "HDR". The creators chose scenes that would illustrate a unique European like individuality. Then, likely in post production, the saturation looks like it was simply increased to make each scene "pop".

In an HDR, you will see a wide contrast of colours. While the colours in these commercials defiantly make the short stand out, the range is limited to what the camera actually saw and not what was developed through multiple exposures.

HDR isn't impossible in film, but it's very tough. Software would need to be used to process the video with (at least) 3 different exposures. It likely wouldn't be done with a single lens or camera. Multiple cameras would be required to capture the multiple exposures. Physically aligning those cameras to accurately overlap the video would be difficult if not impossible. As a result, software would be the best (likely only) way to capture HDR in video.

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