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betsyb
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BEST ANSWER  chosen by asker   |  betsyb  |  February 12, 2009 04:46 PM
Assuming you are referring to the St. Louis-based restaurant chain, Lion's Choice, which specializes in roast beef sandwiches. I believe the company is hopes the name will suggest that they serve only the best selections of meat. The original restaurant opened in 1967 in Ballwin, Missouri but it was called the Red Lion Beef House. Unfortunately, the reason they changed their name was not addressed on the company website.

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