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 M¢25  Funded By Mahalo ? |  May 12, 2009 07:37 PM

Can someone tell me whatever happened to Crispy M&M's ?

Interesting Question?  Yes (2)   No (0)   

Interesting: skyvan, folkrockfan

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Best Answer  Decided by Votes

 
May 12, 2009 07:50 PM
They're gone. Here's why:

A while back, I had the same question, because my Mom LOVES these things and I wanted to get her some...the problem being, of course, that they'd been gone for months and months at that time, and I didn't know where to find them. I went to the M&Ms Web site and used the "contact us" link to ask where I could find Crispy M&Ms, if such a thing were even possible.

The next day, the company replied to tell me that they were doing research to see if Crispy M&Ms were a viable product. In other words: they weren't certain that it was worth manufacturing them.

So, judging by the response that I received, the crispy variety isn't as marketable as the company thought that it would be.

It wouldn't, however, hurt to ask them yourself, because that will show the company that yet another consumer is interested in the product. If enough people inquire about the same product, a company is very likely to revisit the possibility of bringing it back to the market, provided that there wasn't a non-sales-related problem (like, oh, the dye in the red M&Ms being, allegedly, bad for you, which was why I grew up with the replacement, tan ones instead of the red.)
Source(s):
Personal experience



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