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I'm a sucker for for free samples. Set up a taste testing area near the display and offer free samples. This is how they hooked me on on pancake batter in a can and Fuehrer's Cheese Spread. The sample lady is like a crack dealer.
Offering coupons with the free samples can help close the deal. If the shopper does not make the purchase the day the sample is offered, the coupon may increase the likelihood of a purchase at a later date. If it is tasty, easy to prepare and reasonably priced, the product will sell itself.
Offering a coupon with the purchase of a similar product of a different brand could be effective, too. Every time I purchase my favorite brand of pet food, the coupon machine at the checkout kicks out a coupon for a competing brand. Of course, I use the coupon on the next trip for the competing brand.
As far as merchandising the product, an eye-level shelf and a colorful display are probably better than a noisy display. As much as I like a good deal, I despised the noisy little machines that kicked out a coupon as you walked by a product display. If a friendly person were offering the coupon or sample, I'm more likely to accept.
Even in the food business, sex sells. If you are targeting soccer moms, get a hot 30-35 year old buff dude in a tight t-shirt (with product logo) to promote the product in the store. If you are targeting a male demographic, hire a 20-something female with a tight t-shirt. I had a friend in the car wash business several years ago that put a bikini-clad blond with a corvette out front whenever business was slow. It was amazing how the cars lined up within minutes.
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Example A
http://www.youtube.com/watch?v=Jpoki4wBwtA
Example B
http://www.youtube.com/watch?v=LozR_MFodHk
Example C
http://www.youtube.com/watch?v=02rlGHsqLOQ
If this will cause you problems with your insurance perhaps consider setting up a device that will cluck whenever people walk past the chicken display in your store?
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http://felixwong.com/news/wp-photos/chick-fil-a_cow.jpg
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Answered Question
February 19, 2009 07:41 PM
Any creative ideas to merchandise chicken products in retail stores?
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| February 20, 2009 02:38 PM |
Offering coupons with the free samples can help close the deal. If the shopper does not make the purchase the day the sample is offered, the coupon may increase the likelihood of a purchase at a later date. If it is tasty, easy to prepare and reasonably priced, the product will sell itself.
Offering a coupon with the purchase of a similar product of a different brand could be effective, too. Every time I purchase my favorite brand of pet food, the coupon machine at the checkout kicks out a coupon for a competing brand. Of course, I use the coupon on the next trip for the competing brand.
As far as merchandising the product, an eye-level shelf and a colorful display are probably better than a noisy display. As much as I like a good deal, I despised the noisy little machines that kicked out a coupon as you walked by a product display. If a friendly person were offering the coupon or sample, I'm more likely to accept.
Even in the food business, sex sells. If you are targeting soccer moms, get a hot 30-35 year old buff dude in a tight t-shirt (with product logo) to promote the product in the store. If you are targeting a male demographic, hire a 20-something female with a tight t-shirt. I had a friend in the car wash business several years ago that put a bikini-clad blond with a corvette out front whenever business was slow. It was amazing how the cars lined up within minutes.
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• Very helpful answer!!!!!!! Thanks a million :)
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Other Answers (2)
February 19, 2009 09:34 PM
The best way to promote chicken products would be hire a man in a chicken suit and invite people to battle him in epic battles. Example A
http://www.youtube.com/watch?v=Jpoki4wBwtA
Example B
http://www.youtube.com/watch?v=LozR_MFodHk
Example C
http://www.youtube.com/watch?v=02rlGHsqLOQ
If this will cause you problems with your insurance perhaps consider setting up a device that will cluck whenever people walk past the chicken display in your store?
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February 22, 2009 06:44 AM
Heyyy! That would be a nice way to be applied in a mall, knowing that we do have a chicken costume. And we will offer the winners free goody bags maybe?
Txs anyway, will include it in my plan.
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Txs anyway, will include it in my plan.
February 22, 2009 04:06 AM
I don't know if you could do it, but you could have cows/sheep/pig standees or people dressed up holding signs saying things like "Thanks for eating 'x''s Chicken Wraps" or whatever you're selling. Just don't use black and white spotted cows: Permalink | Report
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February 22, 2009 06:54 AM
That's the american restaurant chain thing right???? I found a pic of their outdoor campaign on the net and i loooooooved the idea and concept!
That would be a nice concept to elaborate, indeed. And anyway, where I live, I don't think many of my target audience know about the restaurant :)
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That would be a nice concept to elaborate, indeed. And anyway, where I live, I don't think many of my target audience know about the restaurant :)
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The eye-level shelves is also mandatory; I do agree that sex always sells but hehehe I live in Lebanon, in a very conservative country, where a 20 years blondie with a tight T-shirt will create a vague of disgrace in some areas :))) But I'll surely have to look at the physics of my promo-ladies, with attractive beauty and smile on the menu!
One question though: when you talk about the coupons, you mean special discount coupons, that the consumer may use later on in this specific retail outlet? If it is, I love the idea. The retail will collect all coupons, within a specified deadline, and we'll redeem the price difference; is that it?
Thanks a lot!!!!!!!!!!!!!!!!
Cheers :)
The coupons can be either at the specific retail outlet or any other store where your product is available. If you make them for specific stores, it will make tracking the origin of the coupons easier. If the consumer tries the product, likes it, and is able to take advantage of a discount that day, they are more likely to purchase the product immediately. If they have a coupon in hand and are not in a position to purchase the product that day (no room in the fridge, for example), the coupon encourages them to make the purchase on a future trip. They look at the coupon and recall that they enjoyed the product and would like to serve it at home, especially since they are getting a discount.
Yes, you will redeem the amount of the coupons at the retail outlet. You may even get the store to subsidize a portion of it if you make the coupon for the specific store, encouraging the customer to shop there.
Best of luck in your venture.