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In the face of declining viewership, MTV hopes to attract young and internet-savvy users with their new, TRL successor "It's On With Alexa Chung". MTV hopes the ability to interact with the show through Facebook and Twitter, not to mention the host herself, will bring in viewers.
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http://news.cnet.com/8301-13577_3-10251459-36.html
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June 01, 2009 08:44 AM
What's going on with Alexa Chung, MTV and the deals with both Facebook and Twitter?
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| July 01, 2009 06:38 AM | view on twitter |
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http://news.cnet.com/8301-13577_3-10251459-36.html
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Voted as best: buddawiggi, wdawe
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