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I think it's very clever, creative and imaginative. I like how GE uses the Wizard of Oz's "If I Only Had a Brain" to demonstrate their smart grid technology. Do I know what they are selling? No, don't even know what this "smart grid technology" is, but does it make me want to look into it deeper, yes! What I really like about it is the computer animation. Do I think it's the best Superbowl ad? I could not conclude that, but it's certainly one of the more entertaining ones.
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How can you not love this commercial? I mean its got the scarecrow from The Wizard of Oz and a wonderful song that takes me back to younger times. I think the message here is if you where smart and used your brain you would use GE. Not my favorite ad, but its in the running.
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