Market intelligence (MI), according to Cornish, “the process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes and behavior of the market; and to assess changes in the business environment that may affect the size and nature of the market in the future.”

More about MI here:
http://en.wikipedia.org/wiki/Marketing_intelligence
Source(s):
http://en.wikipedia.org/wiki/Marketing_intelligence

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marketing intelligence is when even a ordinary product though it is not branded and is convinced to people so effectively and intelligently that the customer gets satisfied and is convinced to buy or use that product.
Source(s):
nil

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