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A set of procedures and methods that regularly generates, stores, analyzes, and distributes marketing information for use in making marketing decisions.
Hope this helps!
Source(s):
http://www.glencoe.com/sec/busadmin/marketing/dp/ad_serv/gloss.shtml#m
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| November 12, 2009 02:00 PM |
Hope this helps!
Source(s):
http://www.glencoe.com/sec/busadmin/marketing/dp/ad_serv/gloss.shtml#m
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