Business to business marketing is meeting the needs of other businesses. The demand for the products made by these businesses is likely to be driven by consumers in their homes.

Here is a thorough explanation:
----quote---
What are business-to-business markets? To answer this question it is useful to consider the value chain that starts with a consumer demand and from which dozens of business products or services are required. Take the example of the simple shirts that we buy. They do not arrive in the shops by accident. There is a value chain of enormous complexity that begins with cotton or some other fibre that must then be woven into cloth, which in turn is machined into a garment, packed and distributed through various levels until finally we pick it from the shelf. This is illustrated in the diagram below. We call this the chain of derived demand since everything to the left hand of the shirt is pulled through as a result of the demand for the product. Businesses sell cotton to merchants who sell it to spinners who sell it to weavers who sell it to garment makers and so on. None of the businesses buy the products for pure indulgence. They buy them with the ultimate aim of adding value in order that they can move the products down the chain until they finally reach us, the general public.
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Source(s):
http://www.b2binternational.com/library/whitepapers/whitepapers04.php

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A long time ago I used to work for a company that did business to business marketing, and essentially what I did was actually go business to business selling and promoting one of our clients products. Some companies will hire telemarketers to call and schedule an appointment before hand, my company did not do that so we went unannounced...but below is a link that is more technical with the explanation

http://www.answers.com/topic/business-to-business-marketing
Source(s):
http://www.answers.com/topic/business-to-business-marketing

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