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People magazine, ABC, Hulu, dozens of others.
Visit Quantcast.com. The stats are well presented in their free interface, such as this for Better Homes and Gardens: http://www.quantcast.com/bhg.com
This is all directly measured data published by the site owner to Quantcast.
The "Direct Publishers" can specify which metrics are shared and which are kept private for internal use.
You can also see estimated site data for larger sites that aren't direct publishers, but have sufficient traffic to build a fuzzy picture with some good statistical guesses.
Put your URL in. Or your competitor's.
Take a site like Friendster.com: http://www.quantcast.com/friendster.com
The demographics are a clear read on the target audience: 18-34, Asian, income below $30K, strong tendency to be in college or grad. school.
Source(s):
http://www.quantcast.com
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Here is part of IMDB's media kit: http://ia.imdb.com/media/imdb/01/ad/profiles.pdf
However, IMDB is a good example of a company that keeps their actual drill down stats private until you're ready to plunk down some serious (>$10k) coin.
Other sites use free hit counters to verifiy their in-house analytics. Here's an example from one of the biggest blogs in the world: http://www.sitemeter.com/?a=stats&s=sm7gizmodous
When I'm looking for stats, I'll visit the usual places like Alexa. Then, I'll check out the page source to look for a sitemeter or similar call. Next, if you look under the advertising section of most large sites, you'll find their media kit or at the very least statistics. If I'm serious about advertising, a quick call or email to the folks who own the site usually result in an invite to their google analytics account.
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Answered Question
Best Answer Chosen by Asker
| February 19, 2009 02:32 AM |
Visit Quantcast.com. The stats are well presented in their free interface, such as this for Better Homes and Gardens: http://www.quantcast.com/bhg.com
This is all directly measured data published by the site owner to Quantcast.
The "Direct Publishers" can specify which metrics are shared and which are kept private for internal use.
You can also see estimated site data for larger sites that aren't direct publishers, but have sufficient traffic to build a fuzzy picture with some good statistical guesses.
Put your URL in. Or your competitor's.
Take a site like Friendster.com: http://www.quantcast.com/friendster.com
The demographics are a clear read on the target audience: 18-34, Asian, income below $30K, strong tendency to be in college or grad. school.
Source(s):
http://www.quantcast.com
| Asker's Rating: |
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Other Answers (2)
February 19, 2009 01:19 AM
A lot of sites that rely on advertising for profit either have a public or invite only media kit avaliable. Here is part of IMDB's media kit: http://ia.imdb.com/media/imdb/01/ad/profiles.pdf
However, IMDB is a good example of a company that keeps their actual drill down stats private until you're ready to plunk down some serious (>$10k) coin.
Other sites use free hit counters to verifiy their in-house analytics. Here's an example from one of the biggest blogs in the world: http://www.sitemeter.com/?a=stats&s=sm7gizmodous
When I'm looking for stats, I'll visit the usual places like Alexa. Then, I'll check out the page source to look for a sitemeter or similar call. Next, if you look under the advertising section of most large sites, you'll find their media kit or at the very least statistics. If I'm serious about advertising, a quick call or email to the folks who own the site usually result in an invite to their google analytics account.
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