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How I would go about thinking about this kind of thing...
1) What do you mean by "mobile", and what do you mean by "backup"?
Mobile devices could include laptops, netbooks, smartphones & PDAs, normal phones, and possibly other devices.
Do you see a single market with a single set of requirements for all of these devices, or a multiplicity of markets? I would think probably the latter. Normal mobile phones don't require backup services in any meaningful sense. Laptops are for most people a desktop that happens to be portable, and will get backed up in the same ways as desktops. i.e. Maybe over a work LAN, maybe to external hard drives, maybe over home broadband etc. However there might be some kind of a requirement for over-the-air backup of documents that have been worked on while away from base.
Smartphones and PDAs aren't used much to create documents on the move, except maybe for photos and videos taken with phone cameras. More often they are used to access info and media that were generated elsewhere. So in this case, it is not so much a case of "mobile backup" as "mobile sync". Most of these devices will already be frequently synced with a computer. So if you are talking about a mobile service it will be more an "over-the-air" sync method like Apple's Mobile Me than what we've thought of as backup.
Netbooks are a bit of an unknown, as maybe the ways people will use them will evolve. At the moment they are somewhere between the laptop and smartphone categories, probably used a lot more for reading than writing. Also, it might turn out to be important that a lot of them use flash memory, and there is probably less risk of losing your valuable data with that than a hard drive.
2) What would these mobile backup services look like? What would be their features, convenience, costs and downsides?
For example, at the moment battery life is a major concern for users of mobile devices. Are frequent over the air backups going to use up a significant amont of valuable battery power? If yes, a lot of people might prefer to take the small risk of losing some data rather than have less working time between charges.
You'd probably expect a whole raft of services to appear, from those designed for corporate users to securely back up documents they've been working on while on the move, to those designed for people who want to easily push photos they've taken with their phones to Facebook, or Flickr or whatever.
That's a whole lot of things to think about before you even try to put numbers to anything. (e.g. Market size in users, amount of data, or dollars.)
My guess...
The future won't be about something we'd call backup. It will be about people being able to work seamlessly between a variety of devices, say a desktop PC with a couple of large monitors when they're in the office, a netbook or Kindle-like device for catching up with reading and msgs in the coffee shop, and an iPhone when they're out with their friends in the evening. It'll be more about multi-way intelligent sync than backup per se, although backup will be part of the picture.
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ksso
http://answers.google.com/answers/threadview/id/364205.html
Alot to post here, so I wanted to just put the link to save space
Source(s):
http://answers.google.com/answers/threadview/id/364205.html
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Source(s):
http://www.byteandswitch.com/document.asp?doc_id=168820
http://digital50.com/news/86259
http://www.synchronica.com/news/081028-synchronica-launches-simplemail-cons...
http://blog.streamingmedia.com/the_business_of_online_vi/2007/12/market-siz...
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I don't know off hand how many netbooks there are, but they are also a prime candidate for mobile backups. People use them to take important notes and often times never sync the data with a home machine or external hard drive. The wifi and 3G access could be used to backup the relatively small hard drives of these devices.
Now throw in the rest of the smartphone market that maybe has contact backups via the carrier, but nothing significant or reliable in my opinion and you can see that hundreds of millions of devices could benefit from an online backup service.
Another great selling point of a mobile backup solution would be to virtually expand the storage capacity of mobile devices with notoriously small capacities.
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-- Forecasts point to emerging markets as a breakthrough area for mass market mobile email. Informa predicts that there will be 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming predominantly from emerging markets where PC and fixed-line penetration is low. --
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Here is what I found out.
As given in
http://209.85.175.132/search?q=cache:5eU_bwDhT3wJ:www.gartner.com/it/page.jsp%3Fid%3D697508+site:gartner.com+mobile+backup+market+share&cd=1&hl=en&ct=clnk
----Quote-----
Worldwide storage management software (SMS) market revenue totaled $10.6 billion in 2007, a 12.2 percent increase from 2006 revenue of $ 9.4 billion, according to Gartner, Inc. The market was primarily driven by strong growth in backup/recovery and data replication software. Backup and recovery software grew 11.4 percent in 2007, reaching $2.6 billion, up from $2.3 billion in 2006.
“As companies continue to be pressured by the move to virtualization and the need to make data more easily recoverable and accessible, they have increased spending for updated backup/recovery and data replication software to help with this transition,” said Alan Dayley, research director at Gartner. “Organizations are mainly adding application-specific management options, as well as functionality, that improve protection for remote-office data. ‘Rearchitecting’ of the enterprise backup infrastructure is another primary purchasing trigger for large organizations looking to improve their recovery capabilities.”
In 2007, the top five vendors held more than 74 percent of the overall SMS market and are slowly eroding market shares from the smaller vendors, primarily through acquisitions and expansion of their offerings into emerging SMS technologies, such as archiving, deduplication and virtualization. EMC maintained its leading position and accounted for 26.5 percent of the total software revenue (see Table 1). Among the top five vendors, NetApp exhibited the strongest growth with a 35.5 percent increase from 2006. IBM also exhibited strong growth with 29.3 percent year-over-year.
----/quote----
I would suggest you look at these sites.It might be helpful
http://209.85.175.132/search?q=cache:5eU_bwDhT3wJ:www.gartner.com/it/page.jsp%3Fid%3D697508+site:gartner.com+mobile+backup+market+share&cd=1&hl=en&ct=clnk
https://www.gartner.com/it/products/research/asset_129163_2395.jsp
http://www.telecomsmarketresearch.com/
The above sites gives research studies about telecom and backup storage
Companies that deal with backup software
www.ibm.com
www.netapp.com
www.storagetek.com.
www.hp.com
www.emc.com
www.veritas.com
www.hds.com.
Hope this helps.If you want more details Please comment
Source(s):
already given in the answer
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First, welcome to Mahalo! Second, thank-you for such an interesting question.
PREFACE)
It has taken me a considerable amount of time to search for the information that you have requested. I regularly conduct market research and have looked through a variety of resources to determine the exact size of the mobile backup market.
So far, you have received answers that haven't been able to accurately answer your question. I think that this is in part because we don't clearly and completely understand your mobile backup product. Also, there are no publicly available reports that specifically define mobile backup or even data consumption accurately.
ASSUMPTIONS)
I assume that you would like to create a software application that will backup important mobile information. This information could include (but likely wouldn't be limited to contacts, call history, email, text messages, documents and applications.
The largest advantage of a backup application like this would be the ability to quickly and easily switch phones in the event of loss, theft or damage.
If I have made an incorrect assumption, please (please) correct me. I want to answer your question properly.
YOUR QUESTION)
As with many revolutionary products in emerging markets formal research reports do not yet exist. I would feel encouraged about this fact because the lack of publicly available information means that folks are either working on developing this sort of thing or that they haven't thought of it yet.
Specifically, you have asked "how you would evaluate and based on what sources /assumptions the market size for mobile backup". Since you're asking about evaluation, you likely already know that public reports aren't available and would like to know how to properly evaluate the feasibility of your product.
FEASIBILITY STUDIES)
In business, a feasibility study is a collection of data, facts and sources that concludes with a decision on the potential success of a new product or service. Sometimes feasibility studies are concluded with a "chance of success" percentage that highlights the odds of success.
1)
Determining the feasibility of a product can be accomplished by following a tried-and-true process. This process is completely outlined in this book:
Feasibility Study Preparation and Analysis
http://www.amazon.com/Feasibility-Study-Preparation-Analysis-Publications/dp/B000VFH16K/ref=sr_1_4?ie=UTF8&s=books&qid=1237123656&sr=8-4
At almost $200 this is an expensive book however if you think that you'll be involved in any other projects where you'll have to determine the feasibility of a product, this will be money well spent.
You can use this book to complete every aspect of a feasibility study. It can either help you complete the study yourself of it can help you to hire the right people to find the information that you're looking for and collect it in the best way.
2)
Forrester (Jupiter Research)
http://www.forrester.com
This company completes market research. They do a very good job of providing you with the statistics, data and reports on which to base your feasibility study on. Generally, you can hire them to complete the feasibility study for you and then make a decision based on their data.
COMPLETING MARKET RESEARCH)
The book mentioned above is a comprehensive resource. However, if you don't want to purchase the book and only want an idea of the potential for the mobile backup market, consider these questions:
1) Who are the customers?
How many cellular subscribers are there?
How do the cellular subscribers differ between geographical regions?
What segments can you put each potential customer into?
What age and gender are your initial customers?
2) What technology is predominantly used by your potential customers?
Which handheld devices do your customers typically use?
What percentage of these people download and install mobile applications?
How many people pay one-time, monthly, and annual fees for mobile applications?
3) How will you make money from your service?
How much are your customers willing to pay for storage space, data transfer, etc?
Will your product generate income from alternative revenue streams such as private information leasing, advertising, etc?
What is the monetary value of each feature and how valuable will they be to your customers?
4) What competition exists and what are the advantages of your product?
(apple, google, rim, etc all have similar solutions on the surface)
Exactly who are the competitors?
What will your service do that the competitors aren't doing?
What will your service do that the competitors can't do?
What are the exact and quantifiable advantages of your product in comparison to each of your competitors?
Which single feature will attract users to your service?
There are more questions to ask and the resources that I've posted above will help you to uncover exactly what those questions are.
CONCLUSION)
I sincerely hope that this has answered your question, Ksso. You asked, "how you would evaluate and based on what sources /assumptions the market size for mobile backup" and I replied with my first hand proven knowledge about how I would evaluate the mobile backup market.
The product description "mobile backup" is erroneous and without a comprehensive view of your product the answers to your market research will be inaccurate and perhaps even detrimental to your product.
I hope that by specifically answering your question about how to evaluate the market size for a mobile backup solution that you can determine if your upcoming solution will be successful.
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Answered Question
M$50
March 13, 2009 03:24 PM
What's the mobile backup market size
Hi,
I was wondering how you would evaluate and based on what sources /assumptions the market size for mobile backup.
By mobile backup I mean an end-user using his mobile tu push and pull content to/from an online repository (either a personal virtual drive or a usual social repository such as flicky, youtube...)
I was wondering how you would evaluate and based on what sources /assumptions the market size for mobile backup.
By mobile backup I mean an end-user using his mobile tu push and pull content to/from an online repository (either a personal virtual drive or a usual social repository such as flicky, youtube...)
Interesting Question?
Yes (0)
No (0)
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Best Answer Chosen by Asker
| March 13, 2009 07:44 PM |
1) What do you mean by "mobile", and what do you mean by "backup"?
Mobile devices could include laptops, netbooks, smartphones & PDAs, normal phones, and possibly other devices.
Do you see a single market with a single set of requirements for all of these devices, or a multiplicity of markets? I would think probably the latter. Normal mobile phones don't require backup services in any meaningful sense. Laptops are for most people a desktop that happens to be portable, and will get backed up in the same ways as desktops. i.e. Maybe over a work LAN, maybe to external hard drives, maybe over home broadband etc. However there might be some kind of a requirement for over-the-air backup of documents that have been worked on while away from base.
Smartphones and PDAs aren't used much to create documents on the move, except maybe for photos and videos taken with phone cameras. More often they are used to access info and media that were generated elsewhere. So in this case, it is not so much a case of "mobile backup" as "mobile sync". Most of these devices will already be frequently synced with a computer. So if you are talking about a mobile service it will be more an "over-the-air" sync method like Apple's Mobile Me than what we've thought of as backup.
Netbooks are a bit of an unknown, as maybe the ways people will use them will evolve. At the moment they are somewhere between the laptop and smartphone categories, probably used a lot more for reading than writing. Also, it might turn out to be important that a lot of them use flash memory, and there is probably less risk of losing your valuable data with that than a hard drive.
2) What would these mobile backup services look like? What would be their features, convenience, costs and downsides?
For example, at the moment battery life is a major concern for users of mobile devices. Are frequent over the air backups going to use up a significant amont of valuable battery power? If yes, a lot of people might prefer to take the small risk of losing some data rather than have less working time between charges.
You'd probably expect a whole raft of services to appear, from those designed for corporate users to securely back up documents they've been working on while on the move, to those designed for people who want to easily push photos they've taken with their phones to Facebook, or Flickr or whatever.
That's a whole lot of things to think about before you even try to put numbers to anything. (e.g. Market size in users, amount of data, or dollars.)
My guess...
The future won't be about something we'd call backup. It will be about people being able to work seamlessly between a variety of devices, say a desktop PC with a couple of large monitors when they're in the office, a netbook or Kindle-like device for catching up with reading and msgs in the coffee shop, and an iPhone when they're out with their friends in the evening. It'll be more about multi-way intelligent sync than backup per se, although backup will be part of the picture.
| Asker's Rating: |
• While it's not really answerin he question quantitavely speaking , it helps getting some prospective on the goal
thanks !
thanks !
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ksso
March 14, 2009 10:34 AM
while your answers is only qualitative and I am looking for quantitative - it really helped my thinking thanks ;)
Tip ksso for this comment
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Other Answers (7)
March 12, 2009 04:15 PM
Would this help? http://answers.google.com/answers/threadview/id/364205.html
Alot to post here, so I wanted to just put the link to save space
Source(s):
http://answers.google.com/answers/threadview/id/364205.html
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March 12, 2009 05:44 PM
I think you are going to have a hard time finding a straight answer here. Maybe what you can do though is take a number from online backup, compare online internet activity to mobile internet activity, and then apply that percentage to the online backup number? You also might be able to get clues by looking at more mature mobile internet areas (ex. Japan, Scandinavia) and see if there are any numbers there you can apply here?
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March 12, 2009 05:49 PM
Is this what u where looking for ?
Source(s):
http://www.byteandswitch.com/document.asp?doc_id=168820
http://digital50.com/news/86259
http://www.synchronica.com/news/081028-synchronica-launches-simplemail-cons...
http://blog.streamingmedia.com/the_business_of_online_vi/2007/12/market-siz...
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March 12, 2009 07:32 PM
The market for mobile backup is large and growing rapidly. Consider that every iphone (over 10 million worldwide) is automatically backed up to the computer it syncs with. This is a great start for backup, but for people serious about their data off site backup is a must. I don't know off hand how many netbooks there are, but they are also a prime candidate for mobile backups. People use them to take important notes and often times never sync the data with a home machine or external hard drive. The wifi and 3G access could be used to backup the relatively small hard drives of these devices.
Now throw in the rest of the smartphone market that maybe has contact backups via the carrier, but nothing significant or reliable in my opinion and you can see that hundreds of millions of devices could benefit from an online backup service.
Another great selling point of a mobile backup solution would be to virtually expand the storage capacity of mobile devices with notoriously small capacities.
Permalink | Report
Reply
March 13, 2009 05:06 AM
Since the market for mobile backup will be directly linked to the number of mobiles, and the penetration achieved, I believe the following would give you an estimate of the same. -- Forecasts point to emerging markets as a breakthrough area for mass market mobile email. Informa predicts that there will be 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming predominantly from emerging markets where PC and fixed-line penetration is low. --
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March 13, 2009 05:46 AM
Keep in mind that most of the "dumb" phones have no use for any backup beyond the phone book. Many carriers back this data up online already, and most of the world uses SIM cards to transfer numbers between phones, so not all of the 4.8 billion users will have a use for mobile backup.
Report
March 14, 2009 01:23 AM
I am not sure whether I understood the question correctly. If you clarify your question more clearly about what exactly you mean by mobile backup, I can find more data to help you.Backup revenue in 2007 is $2.6 billion.It is given as general backup. For mobile backup I am not sure what you consider whether it involves Pda, laptop etc.Market size means in percentage in revenue or something else. If you are looking for the specific companies information please clarify. Since too many companies are involved in mobile market these days in the developing countries it is difficult to find out unless some research is done Here is what I found out.
As given in
http://209.85.175.132/search?q=cache:5eU_bwDhT3wJ:www.gartner.com/it/page.jsp%3Fid%3D697508+site:gartner.com+mobile+backup+market+share&cd=1&hl=en&ct=clnk
----Quote-----
Worldwide storage management software (SMS) market revenue totaled $10.6 billion in 2007, a 12.2 percent increase from 2006 revenue of $ 9.4 billion, according to Gartner, Inc. The market was primarily driven by strong growth in backup/recovery and data replication software. Backup and recovery software grew 11.4 percent in 2007, reaching $2.6 billion, up from $2.3 billion in 2006.
“As companies continue to be pressured by the move to virtualization and the need to make data more easily recoverable and accessible, they have increased spending for updated backup/recovery and data replication software to help with this transition,” said Alan Dayley, research director at Gartner. “Organizations are mainly adding application-specific management options, as well as functionality, that improve protection for remote-office data. ‘Rearchitecting’ of the enterprise backup infrastructure is another primary purchasing trigger for large organizations looking to improve their recovery capabilities.”
In 2007, the top five vendors held more than 74 percent of the overall SMS market and are slowly eroding market shares from the smaller vendors, primarily through acquisitions and expansion of their offerings into emerging SMS technologies, such as archiving, deduplication and virtualization. EMC maintained its leading position and accounted for 26.5 percent of the total software revenue (see Table 1). Among the top five vendors, NetApp exhibited the strongest growth with a 35.5 percent increase from 2006. IBM also exhibited strong growth with 29.3 percent year-over-year.
----/quote----
I would suggest you look at these sites.It might be helpful
http://209.85.175.132/search?q=cache:5eU_bwDhT3wJ:www.gartner.com/it/page.jsp%3Fid%3D697508+site:gartner.com+mobile+backup+market+share&cd=1&hl=en&ct=clnk
https://www.gartner.com/it/products/research/asset_129163_2395.jsp
http://www.telecomsmarketresearch.com/
The above sites gives research studies about telecom and backup storage
Companies that deal with backup software
www.ibm.com
www.netapp.com
www.storagetek.com.
www.hp.com
www.emc.com
www.veritas.com
www.hds.com.
Hope this helps.If you want more details Please comment
Source(s):
already given in the answer
Permalink | Report
Reply
March 14, 2009 10:33 AM
Hi,
those are nice data but unfortunately I'm not sure how much of the field I'm researching is covered by those.
What I meant by mobile backup is the capacity of a user of a mobile device to access (push and pull) an online repository where he can find a secured vault of his files (probably synced from his computer).
i.e Shozu.com would be in that sector.
Mobile doesn't limit to phones but actually would extend to any connected screen apart from one's pc/ laptop
thanks !
Report
those are nice data but unfortunately I'm not sure how much of the field I'm researching is covered by those.
What I meant by mobile backup is the capacity of a user of a mobile device to access (push and pull) an online repository where he can find a secured vault of his files (probably synced from his computer).
i.e Shozu.com would be in that sector.
Mobile doesn't limit to phones but actually would extend to any connected screen apart from one's pc/ laptop
thanks !
March 15, 2009 02:11 PM
Hello Ksso, First, welcome to Mahalo! Second, thank-you for such an interesting question.
PREFACE)
It has taken me a considerable amount of time to search for the information that you have requested. I regularly conduct market research and have looked through a variety of resources to determine the exact size of the mobile backup market.
So far, you have received answers that haven't been able to accurately answer your question. I think that this is in part because we don't clearly and completely understand your mobile backup product. Also, there are no publicly available reports that specifically define mobile backup or even data consumption accurately.
ASSUMPTIONS)
I assume that you would like to create a software application that will backup important mobile information. This information could include (but likely wouldn't be limited to contacts, call history, email, text messages, documents and applications.
The largest advantage of a backup application like this would be the ability to quickly and easily switch phones in the event of loss, theft or damage.
If I have made an incorrect assumption, please (please) correct me. I want to answer your question properly.
YOUR QUESTION)
As with many revolutionary products in emerging markets formal research reports do not yet exist. I would feel encouraged about this fact because the lack of publicly available information means that folks are either working on developing this sort of thing or that they haven't thought of it yet.
Specifically, you have asked "how you would evaluate and based on what sources /assumptions the market size for mobile backup". Since you're asking about evaluation, you likely already know that public reports aren't available and would like to know how to properly evaluate the feasibility of your product.
FEASIBILITY STUDIES)
In business, a feasibility study is a collection of data, facts and sources that concludes with a decision on the potential success of a new product or service. Sometimes feasibility studies are concluded with a "chance of success" percentage that highlights the odds of success.
1)
Determining the feasibility of a product can be accomplished by following a tried-and-true process. This process is completely outlined in this book:
Feasibility Study Preparation and Analysis
http://www.amazon.com/Feasibility-Study-Preparation-Analysis-Publications/dp/B000VFH16K/ref=sr_1_4?ie=UTF8&s=books&qid=1237123656&sr=8-4
At almost $200 this is an expensive book however if you think that you'll be involved in any other projects where you'll have to determine the feasibility of a product, this will be money well spent.
You can use this book to complete every aspect of a feasibility study. It can either help you complete the study yourself of it can help you to hire the right people to find the information that you're looking for and collect it in the best way.
2)
Forrester (Jupiter Research)
http://www.forrester.com
This company completes market research. They do a very good job of providing you with the statistics, data and reports on which to base your feasibility study on. Generally, you can hire them to complete the feasibility study for you and then make a decision based on their data.
COMPLETING MARKET RESEARCH)
The book mentioned above is a comprehensive resource. However, if you don't want to purchase the book and only want an idea of the potential for the mobile backup market, consider these questions:
1) Who are the customers?
How many cellular subscribers are there?
How do the cellular subscribers differ between geographical regions?
What segments can you put each potential customer into?
What age and gender are your initial customers?
2) What technology is predominantly used by your potential customers?
Which handheld devices do your customers typically use?
What percentage of these people download and install mobile applications?
How many people pay one-time, monthly, and annual fees for mobile applications?
3) How will you make money from your service?
How much are your customers willing to pay for storage space, data transfer, etc?
Will your product generate income from alternative revenue streams such as private information leasing, advertising, etc?
What is the monetary value of each feature and how valuable will they be to your customers?
4) What competition exists and what are the advantages of your product?
(apple, google, rim, etc all have similar solutions on the surface)
Exactly who are the competitors?
What will your service do that the competitors aren't doing?
What will your service do that the competitors can't do?
What are the exact and quantifiable advantages of your product in comparison to each of your competitors?
Which single feature will attract users to your service?
There are more questions to ask and the resources that I've posted above will help you to uncover exactly what those questions are.
CONCLUSION)
I sincerely hope that this has answered your question, Ksso. You asked, "how you would evaluate and based on what sources /assumptions the market size for mobile backup" and I replied with my first hand proven knowledge about how I would evaluate the mobile backup market.
The product description "mobile backup" is erroneous and without a comprehensive view of your product the answers to your market research will be inaccurate and perhaps even detrimental to your product.
I hope that by specifically answering your question about how to evaluate the market size for a mobile backup solution that you can determine if your upcoming solution will be successful.
Permalink | Report
Reply
March 16, 2009 04:02 PM
Hi thanks for the answers but unfortunately it doesn't really help - ie I love forrester but way too expensive ;) and wanted more quantitative answers - anyways thanks for that I appreciate
Report
March 16, 2009 04:35 PM
Well, I'm glad that you at least awarded a best answer.
I mentioned that the "quantitative" data is not yet publicly available and answered to the best of my ability how to assemble the information.
Again I'm glad that you chose a best answer and sincerely hope that you at least found my answer helpful.
Report
I mentioned that the "quantitative" data is not yet publicly available and answered to the best of my ability how to assemble the information.
Again I'm glad that you chose a best answer and sincerely hope that you at least found my answer helpful.
June 08, 2009 08:18 PM
Do you have any expertise in working with forrester? How much is a report like described above?
Report
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