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 M¢37  Funded By Mahalo ? |  October 03, 2009 03:23 PM

I recently set up my first Facebook ad for http://www.facebook.com/Steamboat.Vacation and am wondering about my results.

I have had 683 clicks from 1,311,633 impressions ( 0.052%) and have paid $317 for it. My average CPC is $0.46 and my Avg CPM is $0.24. I have added 230 friends during the campaign so it appears like roughly 34% of the people clicking are becoming fans, resulting in roughly $1.40 per fan. Question: Are there benchmarks that I can compare my results to?
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Best Answer  Decided by Votes

 
October 13, 2009 08:51 PM
Well That is Not too Bad. I found with most Facebook Customers i was Getting a 25% Return. So 34% is fairly good. But I was not impressed with Facebook Ads. You might have achieved similar results with viral Fan Page.

Twiiter your Facebook Fan Page, You will get more fans that way.

Your Demographics might have been better then mine. But you are on track. I had no problem getting the clicks, I find facebook users click happy. Not really out to buy or get anything.
Source(s):
I use a number of PPC Sites



Tags: ppc, facebook

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