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Google says that 37 million people search for 'Art'.
Then why doesn't the #1 result have more than 2 million uniques per month?
I've heard that people only click on the top 3 results and barely ever go to page two. Where does the traffic go?
https://adwords.google.com/select/KeywordToolExternal - show art to generate 37m-45m searches/month.
http://www.quantcast.com/art.com - compete.com had the same numbers.
https://adwords.google.com/select/KeywordToolExternal - show art to generate 37m-45m searches/month.
http://www.quantcast.com/art.com - compete.com had the same numbers.
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answers (7)
1)
Not everyone clicks through.
A good CTR (clickthrough ratio) can be as low as >1% for untargeted traffic and as high as around 3% for taregeted.
Some keywords have better CTR's then others. Generic terms like Art are usually pretty low.
2)
Compound searches are often calculated into results like those.
Art History is a search for art with different results.
3)
Top results aren't the same for everyone. Specifically, geography and the location of the request play a big role. The source of the search will also change the order of results.
Not everyone clicks through.
A good CTR (clickthrough ratio) can be as low as >1% for untargeted traffic and as high as around 3% for taregeted.
Some keywords have better CTR's then others. Generic terms like Art are usually pretty low.
2)
Compound searches are often calculated into results like those.
Art History is a search for art with different results.
3)
Top results aren't the same for everyone. Specifically, geography and the location of the request play a big role. The source of the search will also change the order of results.
A lot of the clicks might just be going towards some of the lower results on the page. Maybe they're just looking for pictures for their word documents or websites, and not actual pictures in frames.
It also might also be that people can see art.com in the url line of the result, and want something else that isn't that simple since they could've just typed that out.
(Or people aren't just clicking through much at all).
It also might also be that people can see art.com in the url line of the result, and want something else that isn't that simple since they could've just typed that out.
(Or people aren't just clicking through much at all).
All the other sites except wikipedia have low traffic. Possibly this is a very granular topic.
Remember, people use Google all around the world and the number-one result that you see may not be the same as what people whose location uses a different google data center see. Number one results can differ in various parts of the country and can certainly differ in various English speaking countries (England, Australia, New Zeland, India, Canada, South Africa, and about 70 other sovereign countries and non-sovereign countries and territories. Lets also not forget that the Google count you speak of for the word "art" may or may not be only for searches done in the US or in all English speaking countries or in countries like France, which are not english speaking but have the same spelling for that word. Of course, there are also how many students around the world who are learning English or are studying art in their own country and have an assignment on some segment of American art--don't they just go to Google and type in "art".
I could keep going but I won't. I think if I were you, I'd put my mind to work pondering a little more substantial questions than the one you posed :)
I could keep going but I won't. I think if I were you, I'd put my mind to work pondering a little more substantial questions than the one you posed :)
source(s):
Answers came from years of experience as a search engine optimizer.
Answers came from years of experience as a search engine optimizer.
Ive looked into this and you are incorrect.
What everyone else said certainly applies but I think it's the relevance of the #1 result. For me it's art.com, which looks like it's selling posters, prints and framed art.
If I search for art, I'm probably heading to the wikipedia article first (3rd result). After that, I'm probably going to refine my search because the results for art are way too broad.
The same site shows up as #1 for the search term "framed art prints" and because it's a much more targeted search term, I bet they get a way higher click through rate (and probably more sales too).
If I search for art, I'm probably heading to the wikipedia article first (3rd result). After that, I'm probably going to refine my search because the results for art are way too broad.
The same site shows up as #1 for the search term "framed art prints" and because it's a much more targeted search term, I bet they get a way higher click through rate (and probably more sales too).
My guess is two things are likely to be at work.
1) Who searches for anything as generic as "art"? I would suspect that anyone that searched for something that broad is going to be disappointed with the results google delivers, and either give up, or more likely refine their search when they realise it wasn't specific enough.
2) The number of searches reported for "art" might be the aggregate of a lot of more specific searches. For example, it would make a lot of sense for people to search for things like "Renaissance art history", "New York art galleries", or "Aborignal art poster". When you add up all those different searches, maybe you get 37m per month, but hardly any of those people are actually looking for a site on art in general.
1) Who searches for anything as generic as "art"? I would suspect that anyone that searched for something that broad is going to be disappointed with the results google delivers, and either give up, or more likely refine their search when they realise it wasn't specific enough.
2) The number of searches reported for "art" might be the aggregate of a lot of more specific searches. For example, it would make a lot of sense for people to search for things like "Renaissance art history", "New York art galleries", or "Aborignal art poster". When you add up all those different searches, maybe you get 37m per month, but hardly any of those people are actually looking for a site on art in general.
If you are position #1, you should get atleast 40% of the clicks! Close to 15 million in your case!
Everybody knows that the higher up in search engine rankings you are, the more clicks you get. How much though?
Let’s assume there are 10 results per page and 1,000,000 search per month.
Percentage of Clicks per Position (for 1,000,000 search for a word)
Position Percent-Clicks Number-of-Clicks Go-up-1 Go-Down-1
1 42.30% 423,000 28.18%
2 11.92% 119,200 355% 70.81%
3 8.44% 84,400 141% 71.45%
4 6.03% 60,300 140% 80.60%
5 4.86% 48,600 124% 82.10%
6 3.99% 39,900 122% 84.46%
7 3.37% 33,700 118% 88.43%
8 2.98% 29,800 113% 94.97%
9 2.83% 28,300 105% 104.95%
10 2.97% 29,700 95% 22.22%
11 0.66% 6,600 450% 84.85%
21 0.29% 2,900 107% 41.38%
31 0.12% 1,200 242% 58.33%
Almost 90% of clicks are on the first page (first 10 results).
Lest than 4.5% of clicks are on the 2nd page.
About 5.5% are on pages 3 or higher.
Going from 2nd page to 1st page (11th position to 12th) get’s you the biggest increase of clicks. Your clicks go up 450%
Going from the 2nd position to 1st only gets you 355% more clicks.
However, you might want to be in position 10 versus 9. Position 10 gets almost 5 % more than clicks than 10. Because it is at the bottom of the page, it gets more attention than just above the bottom of the page.
Patrick, a moderator on our community forums, runs a Bingo Card Creator website which recently ranked #5 in Google for bingo cards.
* A #5 ranking sent him 6,000 unique visitors per month.
* A #1 spot, using the leaked AOL search data (referenced later in this document), is worth 8.5 times what #5 is. 6,000 * 8.5 = ~50,000 uniques per month
* His site currently makes $40 for every 1,000 pageviews.
* His estimated income from ranking #1 for [bingo cards]: $2,000 a month.
You could do this type of calculation for any keyword you rank for that has significant search volume. You can use some of the other data points listed below to create similar calculations - even if you do not rank yet.
Everybody knows that the higher up in search engine rankings you are, the more clicks you get. How much though?
Let’s assume there are 10 results per page and 1,000,000 search per month.
Percentage of Clicks per Position (for 1,000,000 search for a word)
Position Percent-Clicks Number-of-Clicks Go-up-1 Go-Down-1
1 42.30% 423,000 28.18%
2 11.92% 119,200 355% 70.81%
3 8.44% 84,400 141% 71.45%
4 6.03% 60,300 140% 80.60%
5 4.86% 48,600 124% 82.10%
6 3.99% 39,900 122% 84.46%
7 3.37% 33,700 118% 88.43%
8 2.98% 29,800 113% 94.97%
9 2.83% 28,300 105% 104.95%
10 2.97% 29,700 95% 22.22%
11 0.66% 6,600 450% 84.85%
21 0.29% 2,900 107% 41.38%
31 0.12% 1,200 242% 58.33%
Almost 90% of clicks are on the first page (first 10 results).
Lest than 4.5% of clicks are on the 2nd page.
About 5.5% are on pages 3 or higher.
Going from 2nd page to 1st page (11th position to 12th) get’s you the biggest increase of clicks. Your clicks go up 450%
Going from the 2nd position to 1st only gets you 355% more clicks.
However, you might want to be in position 10 versus 9. Position 10 gets almost 5 % more than clicks than 10. Because it is at the bottom of the page, it gets more attention than just above the bottom of the page.
Patrick, a moderator on our community forums, runs a Bingo Card Creator website which recently ranked #5 in Google for bingo cards.
* A #5 ranking sent him 6,000 unique visitors per month.
* A #1 spot, using the leaked AOL search data (referenced later in this document), is worth 8.5 times what #5 is. 6,000 * 8.5 = ~50,000 uniques per month
* His site currently makes $40 for every 1,000 pageviews.
* His estimated income from ranking #1 for [bingo cards]: $2,000 a month.
You could do this type of calculation for any keyword you rank for that has significant search volume. You can use some of the other data points listed below to create similar calculations - even if you do not rank yet.
Im blown away by the stats you pulled from jay geigers page.
But how do you know where the data came from? I found no references on his page to AOL.
Thanks for posting this.
But how do you know where the data came from? I found no references on his page to AOL.
Thanks for posting this.
This has some good info:
http://www.seochat.com/
http://www.seochat.com/
thanks. that is a pretty good link. lots of above average content. Is this your favorite source for SEO info?
Why do we have to go so complicated with stats and all that? Damn.
Let's see.
1. I've had this problem too. I didn't understand the difference between "Broad", "Phrase" and "Exact" match in Google Adwords.
Here is the best explanation I found:
https://adwords.google.com/support/bin/answer.py?answer=6100
So...in fact, less than a million people a month are searching using the exact keyword "art." Be wary these are estimates, the number may be even lower. I would guess, based on Quantcast data, around 50% of their traffic is from the search engines. Guess what? Compete.com confirmed this (if you have no idea what compete.com is, it has the same reputation as Quantcast and it is a reliable resource to get an idea of the traffic a site gets):
http://referralanalytics.compete.com/referral/art.com
Now, I don't know about your second question. As far as I know, Google haven't published such data (and I guess it varies for the keywords used, geo location, what the user is looking for...). The higher you rank, the better, I'm pretty sure in that though. I would like to use the following metrics:
* Great traffic = Rank 1 to 6
* Good traffic = Rank 7 to 10
* Okay traffic = Rank 11
* Bad traffic = 12 and higher
My favorite SEO source is seomoz.org and their blog because I think they offer some pretty credible information.
Let's see.
1. I've had this problem too. I didn't understand the difference between "Broad", "Phrase" and "Exact" match in Google Adwords.
Here is the best explanation I found:
https://adwords.google.com/support/bin/answer.py?answer=6100
So...in fact, less than a million people a month are searching using the exact keyword "art." Be wary these are estimates, the number may be even lower. I would guess, based on Quantcast data, around 50% of their traffic is from the search engines. Guess what? Compete.com confirmed this (if you have no idea what compete.com is, it has the same reputation as Quantcast and it is a reliable resource to get an idea of the traffic a site gets):
http://referralanalytics.compete.com/referral/art.com
Now, I don't know about your second question. As far as I know, Google haven't published such data (and I guess it varies for the keywords used, geo location, what the user is looking for...). The higher you rank, the better, I'm pretty sure in that though. I would like to use the following metrics:
* Great traffic = Rank 1 to 6
* Good traffic = Rank 7 to 10
* Okay traffic = Rank 11
* Bad traffic = 12 and higher
My favorite SEO source is seomoz.org and their blog because I think they offer some pretty credible information.
source(s):
more than a year of practical experience into all this stuff
more than a year of practical experience into all this stuff
makes sense to me.
art.com gets 1.7 million uniques. 1/3rd from google = 500k hits.
google gives 40% to the top placement. which means 1.1million searches for 'art'.
only this doesnt account for 'bouces', or does it?
art.com gets 1.7 million uniques. 1/3rd from google = 500k hits.
google gives 40% to the top placement. which means 1.1million searches for 'art'.
only this doesnt account for 'bouces', or does it?
I don't understand what do you mean by 'bouces', you mean bounce rates or something?
I doubt Google drives many traffic to this site from the keyword 'art' as it drives from the individual pages ranking for some lower traffic keywords.
Bounce rates have nothing to do with this topic.
Again, I doubt our numbers are correct. They are merely estimates to give you an idea where their traffic comes from.
I doubt Google drives many traffic to this site from the keyword 'art' as it drives from the individual pages ranking for some lower traffic keywords.
Bounce rates have nothing to do with this topic.
Again, I doubt our numbers are correct. They are merely estimates to give you an idea where their traffic comes from.
I'm not sure the Adwords help page is saying what you think it is saying. I looked at that too when I wrote my answer, but it is really for advertisers about when to show their ads on Google.
i.e. Do you want your ad showed when a searcher asks for "tennis shoes" exactly, or do you want to show you ads when they are searching for "shoes for tennis" as well?
I couldn't find anything that documents exactly how the 37m figure for searches for "art" is calculated.
i.e. Do you want your ad showed when a searcher asks for "tennis shoes" exactly, or do you want to show you ads when they are searching for "shoes for tennis" as well?
I couldn't find anything that documents exactly how the 37m figure for searches for "art" is calculated.
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