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lon lon
 
M$2 April 24, 2009 11:00 PM

Think Naked Pizza's new Twitter billboard is a good idea?

To me, it looks more like a billboard for Twitter than pizza...Would this ad space be better used showing their product or advertising an actual offer?

http://www.flickr.com/photos/20671413@N02/3472162066/

http://www.techcrunch.com/2009/04/24/a-sign-of-things-to-come-naked-pizza-erects-twitter-billboard/
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valz valz
 
 April 25, 2009 01:44 AM
What a great idea!
No matter what it looks like, it worked!
It got me to go to http://twitter.com/nakedpizza/ to take a look simply BECAUSE no further information or coupons or sales were on the billboard ad.
Although I had heard of this startup recently on http://www.blogmaverick.com/ winning startup money toward becoming a franchise from Mark Cuban, I probably would not ever have looked for them again until they were available locally - maybe ten years from now?????
This creates buzz, now it makes me remember that I had read that they were doing a pilot test to send multi packs of frozen pizza, with free air costs so it would be interesting if and when that starts up.....
The sign simply did it, it brought the company to everyone's attention.
You can easily remember the twitter address nakedpizza
I bet it will be fantastic viral advertising for them!
Raising the profile globally can only speed up their franchise growth.
GOOD FOR THEM!!!!!!!!

AHA! Found the COUPONS! Fyi, did a net search for "naked pizza" andl they are available at the official home page http://www.nakedpizza.biz/
you just have to enter your email - VERY CLEVER, you will automatically keep in touch with Naked Pizza forever that way..........

GO NAKED PIZZA! Hope to see you soon locally! They sound so healthy -
and you never have to eat that probiotic yogurt again! :-)

Source(s):
http://www.blogmaverick.com/
http://www.nakedpizza.biz/
http://twitter.com/nakedpizza/

Asker's Rating:
• You make a very good point. The mere fact that it's an interesting concept that gets people talking probably means it's a worthwhile endeavor, at least in the short term. I will now remember the "Naked Pizza" brand based on seeing this advertising strategy, and if it showed up in my freezer aisle, there's a good chance I'd give their food a try.


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wdawe wdawe
 
April 24, 2009 11:07 PM
It's a great idea.

If they get you to sign up on Twitter and follow them who are you going to order pizza from when browsing the internet? Twitter is becoming more mainstream, they pick up geek cred. for jumping on the Twitter bandwagon. When you see a Naked Pizza tweet offering a Twitter coupon for a medium pizza, wings and a couple of cokes I suspect you might suddenly get a craving for pizza.

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Helpful: eatthatpopcorn

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truth7 truth7
 
April 24, 2009 11:21 PM
I think they would have been better off putting their own website URL/twitter that redirects to their twitter. The first thing I notice (after "NAKED") is the twitter logo. It almost looks like somebody else's sign. The colors draw attention but it doesn't match the building and it is very confusing for someone who isn't familiar with twitter.

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sarabond sarabond
 
April 24, 2009 11:23 PM
so true! first you see the green "naked" then the twitter - but it is funny! twitter it!

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tracebooks tracebooks
 
April 25, 2009 08:28 PM
That's really funny! By first impressions they're advertising "Naked Twitter"!

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tracebooks tracebooks
 
April 24, 2009 11:24 PM
Honestly, I think it was misdirected. I think they should have spent the money they spent on the billboard on traditional advertising. I don't know about their area, but I know a high-traffic billboard in my area can cost thousands a week.

That doesn't mean they shouldn't have their Twitter address on every receipt, every menu, every delivery vehicle, every email they send out, and all over their social media pages wherever they have them. That's pretty much either free or bundled into the cost of something they're already doing.

See, a billboard is static. Twitter is viral, and seems a bit backwards to be advertising that they're viral on a static service.

They'd be better advised to use their Twitter account to send out frequent, unique tweets related to their service, pizza, Italian connections, their community, etc. Make it a value-added thing, or even run contests through Twitter, or make coupons you can get ONLY if you follow them. That would be the way to more wisely use their advertising money, even if they own the sign.

Not that I don't think that a Twitter sign is cool! I'm definitely enough of a geek for that. I just don't think it's the best use of their money or their Twitter account.

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orange orange
 
April 24, 2009 11:39 PM
I actually like their idea. Not only can they keep their customers up-to-date with current promotions and deals, they don't have to pay money to produce coupons or pay postage to send out mail. With the economy constantly changing, prices for products are changing. Two weeks ago I went and bought a sausage bread for $8.00, last weekend they are up to $13.00. That billboard can stay there forever the way it is.

Billboards advertising food rarely look exactly what you receive anyway.

When I leave the house to go get food, I am usually 100% sure where I am going. A billboard with a picture of food wouldn't sway me.

They can also get feedback from their customers, maybe new pizza ideas, or other suggestions. All free, through twitter.

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eatthatpop... eatthatpop...
 
April 25, 2009 03:38 AM
Great idea although I would've preferred the 'twitter.com/nakedpizza' to be bigger! There's a tad too much emphasis on the "twitter" part and not their account

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demanda demanda
 
April 25, 2009 06:01 AM
I think it's smart.

Everyone is all abuzz about Twitter right now so using a billboard that may initially look like a Twitter ad will certainly catch people's attention. And while they're looking there, they'll notice that it references Naked Pizza's Twitter page which will draw in more traffic.

It's also smart in the sense that it's connecting their business to something that people are already talking about, which in turn will make people talk about them some too. They even got you to ask a question about it!

All press is good press. Sure, they could have went with a traditional billboard and showcase some of their pizza or offers, but would we be talking about Naked Pizza right now if they had gone that route?

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nadiraziz nadiraziz
 
April 25, 2009 07:42 AM
I think it's a terrific idea, but requires a small change. They should have had their Twitter address below a Naked Pizza logo, maybe even a naked figure :) rather than the Twitter logo.

To me it looks more like advertising for twitter, than their product!


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Unhelpful: truth7

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mikedrips mikedrips
 
April 25, 2009 07:13 PM
Woot! I like it! Looks great and totally cutting edge! Now where the heck are these people located at?

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bcolwin bcolwin
 
April 25, 2009 07:57 PM
Would you have written about the billboard if it had a picture of a pizza instead?

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