To take advantage of the possibility of a viral campaign, you have to create something that people will want to pass to their friends. Usually, this is a short video that is funny, amusing, or cute. For example, you could make a really cute video of baby sharks playing, or perhaps some little kid playing with a pet shark. You may have a bit more trouble coming up with something like this trying to help sharks as opposed, say, to baby seals.

One pro shark video that has already been circulating is the one about toasters. In a nutshell, it shows people running screaming out of the water at the beach when an ominous fin is spotted. The fin, close up, turns out to be a toaster. It seems malfunctioning toasters kill a lot more people every year than sharks.

The principle is that you have to make something that people will want to pass to their friends. Their is nothing magic about the word viral, otherwise every two bit businessman and crank political cause would be doing it. You have to do something creative.

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