This is difficult. I used to be an audio engineer. Without professional level skills, it is going to be difficult. There are some options that you could try:

1. First, get some sort of program designed for mastering audio files, such as Soundforge or Wavelab.

2. Run a Normalizer plug-in on the file.

3. These programs should have built-in compressor plug-ins. Try to find one that has presets designed for mastering, and select a dynamic, multi-band processor preset in real time that gives you a better sound.

4. If this is not helping, you may need to use an intelligent digital denoiser, but these are generally available in exclusive plug-in suites, such as the Waves Bundle.

5. You can try to bring up some of the hi-end EQ for clarity and roll-off the band under 100Hz if it is too boomy, or bring down some of the mids around 1000KHz

6. Use an "exciter" plug-in if you aren't comfortable with specific, "by ear" EQ alterations. These will usually have presets that will affect the EQ curve in a way that the ear finds it pleasing.

7. If none of this is working, you may have good luck using a mastering suite plug-in such as Ozone. Ozone has (questionably) good presets, and each one applies an entire collection of plug-ins, such as compression, mastering reverb, EQ, expanders, exciters, etc. Cycle through the presets and find one that makes your recording sound better.

8. If you are still having problems, you can use a program like Ozone to take a sound sample from another recording and try to emulate the EQ and other settings to make your song sound like it. It sounds space-aged, but I have seen this process make tools sound like award winning artists.

9. If you can't get any of this to work, and it is THAT important to you, you will need to send your recording to a mastering engineer. Do not send it with a high db peak, because he will need head-room to deal with the recording. This may seem unrealistic, but you have to think, many decent engineers are losing their jobs from major studios and are trying to make it on their own; you'll be surprised at how cheap this can be. I know a great house that is ultra-cheap, Vision Sound in Jacksonville, FL. They will master your song for $60. This is insanely cheap.

http://www.visionsounds.com/audio_mastering.asp

Otherwise, the big time people are going to charge you $250 an hour and up, but this is because they are using custom boards and compressors, etc, sometimes costing $1,000,000. Mastering is a dark art, and it is very difficult to take something that sounds horrible and make it sound commercial, but for $60 (which is chump change for something like this) you can outsource the entire process and know that your finished product is going to sound "as good as it can."

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