This process is usually done by contacting the actor's, sports figure's or model's management company and/or public relations firm. The public relations firm usually decides if the company seeking the endorsement will benefit the celebrity as well.

For instance Emerging Magazine sought to have Carmen Electra host an event for us as well as a brief video speaking about our event and magazine, the cost - $50,000 for 45 minutes.

Naturally, endorsement of products can reach several million dollars depending upon star power and popularity.

Emerging Magazine helps companies and individuals place their products or services directly into the hands of celebrities and media through award show gifting suites. For instance, the 2009 Emmy Awards Gift Suites in September.
Source(s):
http://www.emergingmagazine.com/giftsuitesponsors

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