I think it's target audience is not the one that will purchase this product ...
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My first reaction is that it's a little silly. I mean, this if for underwear. I didn't see any special feature of that underwear for sale that would make me react like the girl on the beach...in her underwear.
It doesn't make me think "I need a pair panties," and I think that was the goal. It's a very pretty, silly...fail. Unless they're hoping my husband buys all my underwear for me?
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I like it. I think it fits the product well...simple, clean, pure. It makes me want to buy some Jockey minis!
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I agree with @demanda on the simple, clean, pure sentiment, but in this case I think it is taken too far. I hate cluttered websites and always prefer a more clean and minimalist look, but this page had too much wasted space for me. I don't want to have to scroll down to see the different styles when at least a couple could fit closer to the top. Perhaps another model on the left side or something.

I don't have my volume on, and based on @pazaq 's comment I am glad because sites that play music without me explicitly telling them to drive me nuts. I instantly close them never to return when I encounter them.
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I think it's great, and sex appeal usually works. It's simple and pure looking, just as @demanda has said. The music and video is very inspiring.
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Yuck. Doesn't matter how well designed the page may be. I Hate sound effects.
Source(s):
Personal preference.

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