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M$1.00  Funded By Mahalo ? |  May 05, 2009 02:27 PM

Why do you believe Chrysler will return to profitability by 2012?

In 2008, Chrysler lost $16.8 billion dollars. However, Chrysler states they will return to profitability in 2012. What strategic actions will make it possible for Chrysler to accomplish their goal? Will we see a major transformation of the auto industry?
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Interesting: interzone

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Best Answer  Decided by Votes

 
May 13, 2009 04:08 PM
Declaring bankruptcy will open a lot of options for Chrysler. I'm sure they will cut back hard on expenses. They will probably sell or jettison unprofitable brands, cut back on staff, salaries, benefits, and (possibly) pensions.

With the government breathing down their neck, my guess is that they will be under severe pressure to justify all the money we gave them, and this will give them the impetus they need to streamline their business.

Detroit got extremely bloated over the decades, and this is partly what caused their failures over the past years. Japan once again beat them hard, and now they're (slowly) learning from those failures. I'm guessing they will come out with new models and be able to compete better in the coming years.

Also, with the likely economic rebound, I think they will be better able to return to profitability.


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Voted as best: davepamn, folkrockfan, harijs
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May 13, 2009 05:06 PM
How will Chrysler get out from underneath their pensions?

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