Not at all, it was part of Toyota's marketing strategy to keep Lexus seperated from Toyota. Lexus was supposed to fill in a new market segment for Toyota and Toyota feared its name would hinder the image of a luxury car brand under its name. Therefore a multimillion dollar advertisment campaign was launched and designed to create a new seperate brand from toyota although it was actually owned by Toyota. In 2005 Toyota began a new push with Lexus and re-assembled management and decided to focus on what its target customer wanted. They learned what they needed to deliver to be successful as a luxury brand and began selling cars which the customers enjoyed. All in all a brilliant scoop which turned out marveously for Toyota, helping it become the world largest car manufacturer.
Source(s):
http://seekingalpha.com/article/30747-target-marketing-toyota-s-lexus-makeo...
http://online.wsj.com/article/SB117467965888947145-search.html?KEYWORDS=lex...

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