The significance of the fusion award is it will increase sales.

-quote-

"According to Ford, consumer response to the Fusion has exceeded their expectations, with 30,000 sold during the first quarter of 2006. The Fusion was nominated for the North American Car of the Year award for 2006. In July 2006, Strategic Vision gave the Fusion its Total Quality Award as the best-quality midsize sedan on the American market."

-end of quote-
Source(s):
http://en.wikipedia.org/wiki/Ford_Fusion_%28Americas%29

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