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How does GM differentiate itself from Ford, Toyota, and Hyundai?
Is the price justified by the differentiation features?
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GM does not try to differentiate itself from the other brands, instead it traditionally tried to market a large range of brands each taking on some similar market segment to one or more rivals. GM originally had a coherent scheme of market segment brands ranging from cheap Chevrolets to expensive Cadillacs. Gradually the distinctions were blurred and often amounted to little more than the name plates. Additional brands were bought relatively recently and still have some character. Saab and Saturn are probably worth continuing. The bulk of GM's production competes on the basis of low price rather than quality or features. Their Cadillac brand competes on the basis of its reputation with senior citizens and a few niche markets.
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If these claims are true, why didn't GM move operations to China where it could have competed against its competition on price? What caused the slowness factor?
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