The reason we see so many celebrity branded perfumes, colognes, or any other items is to make money. If someone's a huge fan of tiger woods and sees that he endorses Gatorade, chances are they will pick gatorade over powerade. The same holds true for perfumes and colognes. If a popular celebrity comes out with her own perfume, chances are her fanboys and fangirls will buy it in hopes that they will become a few steps closer to being like her.

In reality it's just a marketing propaganda to get you interested in buying the perfumes or colognes
Source(s):
http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=529428


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