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M$1 April 02, 2009 09:09 PM

What's an effective way for a B2B company to go about obtaining customer testimonials?

My company is wanting to collect a number of positive testimonials for promotional use, and we are currently researching the best ways to obtain them. What has your company done successfully to get customer testimonials and permission to have them used?
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April 02, 2009 10:58 PM
Clients that have been happy with your service will be more than willing to help you out with a testimonial. Simply asking your best or most well-known customers through a phone call is a great way to collect testimonials.

Some clients may be too busy to write a testimonial, so you should write it for them, hitting on all the points that accurately and positively reflect on your business. Allow the client to tweak the testimonial for to make it more accurate to their experience, or sign off on it as-is.

You can also conduct an "interview" with your satisfied client about why they loved your service, especially if your testimonial will be in video form.
Source(s):
http://sbinformation.about.com/od/sales/a/testimonies.htm


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April 03, 2009 01:11 AM
one of the most simplest way to obtain a truthful testimonial is to offer a way for clients to know that you do want to hear how you are doing. some of hte possible methods would be to:

Call clients and ask them how you are doing, to ad effectiveness for time you can record the calls and then transcribe them, to add impact you can take the recordings and publish them online as vocal testimonies.

Send out comment cards or how are we doing cards to clients after their business is completed. this can be done via a fax, email, referring link, or with a return postage paid card.

Add a place on your web site where clients are able to post comments about your company and their experience.

Another great method is to look online for comments, postings, reviews and blogs about your company. A great starting point is to see what has been said about your business on sites like your local chamber of commerce or the Better Business Bureaus.

The biggest way to obtain these is to let people know that you want feedback!

~Joey V.~

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Helpful: hushnow

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