I do think Microsoft is big in the most rich countries, but the growth for them is on the emerging markets. In their own words:

"One of our great strengths is the global nature of our business and we saw significant growth in a number of key emerging markets. In the BRIC nations (Brazil, Russia, India, and China), revenue was up 54 percent. In addition to Russia, we saw strong growth across Central and Eastern Europe, where revenue increased 64 percent in fiscal 2008. Driven by positive results in Brazil, Latin America recorded an increase of nearly 30 percent. We also saw strong revenue growth in many developed countries, including Norway, Spain, Australia, Canada, and Germany, which all recorded revenue growth of 25 percent or more. All told, we saw 25 percent growth or better in 45 countries in fiscal 2008."
Source(s):
http://www.microsoft.com/msft/reports/ar08/10k_sl_eng.html


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