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M$1 March 04, 2009 12:58 AM

What is the best way to present a business plan?

A video? a Microsoft PowerPointPowerPoint presentation? post it online? What do people respond best too?
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March 05, 2009 04:33 AM
Hi Jeff,

The first rule of powerpoint is: Don't use powerpoint :)

With that being said I truly believe the use of visuals in presenting a business plan should be on a "only-if-absolutely-necessary" basis. So unless you're demo-ing your product or service or want a show a very brief trailer video that articulates the core value your business will provide, you shouldn't be using a visual.

Presenting a business to a potential investor all hinges on your ability to connect with the person on a relational level. More than anything else, they are investing in you. If they are not confident in you personally, they won't open their checkbooks - even if the idea has merit. An investor is looking for someone who they can trust to see the project through with unwavering discipline and drive.

So, for this reason I wouldn't recommend posting it online. After connecting with a potential investor in person and discussing the details of your concept, the full business plan should be a take-away that they can dig into in more detail after the initial meeting.

In the end it comes down to selling a potential investor on your drive, passion, and drive. It's only then that your idea will be taken with any sense of validity.
Source(s):
I've personally written and presented several business concepts



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March 04, 2009 01:38 AM
Looking for insight and practical advice on how to write a business plan? This website can help you get started with dozens of articles on business plan writing as well as hundreds of free sample business plans and business plan templates to see real-life examples.

http://articles.bplans.com/writing-a-business-plan

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