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tradeyourasset | July 20, 2009 12:18 PM | in Business

Some say ads with humor contents could boosts sales to a product? Be on print ads or television. Is this true?

As I observed both print ads and on televisions, there's a lot of commercials having light humor added on it.

tags: sales

voted interesting: bunnyphuphu, jeffhoard

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BEST ANSWER decided by votes | bunnyphuphu | July 20, 2009 01:27 PM

As a professional humorologist here on Mahalo, I would have to agree with you.

I find that there is a delicate balance with humor in advertising and if done correctly, it will attract an audience much more than just a simple announcement can.
http://www.ad-mkt-review.com/public_html/docs/fs060.html

There are many comedians out there, but only a few that can make a large part of the population laugh.
The same mathematics apply to humor in advertising.
If you make the masses laugh, you have a very successful ad.

This has worked both in print and in commercials. Humor helps to let your guard down. It also creates a very small level of intimacy between the viewer and the ad.
http://www.myprofessionaladvertising.com/Humor%20in%20Advertising.htm

If a commercial's humor is balanced correctly, it can also mix some interesting social issues and still have a hit!