As per Anheuser-Busch third quarter 2008 10-Q Form, Page 17:

"Marketing, distribution and administrative expenses were $811 million for the third quarter and $2.3 billion year-to-date, representing a $34 million increase for the quarter and a $111 million increase year-to-date. The changes versus prior year periods are due to higher advertising expenses in China; increased marketing costs for entertainment operations; higher U.S. beer marketing costs year-to-date; higher delivery costs for company-owned beer wholesalerships, including an incremental location versus last year; and increased general and administrative expenses."

you can download the whole report here

pdf//
http://ccbn.10kwizard.com/xml/download.php?repo=tenk&ipage=5960385&format=PDF
Source(s):
http://phx.corporate-ir.net/phoenix.zhtml?c=63607&p=irol-sec
http://seekingalpha.com/article/104504-anheuser-busch-q3-2008-earnings-call...


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