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rels25

M$1 November 11, 2009 06:34 PM

What is the best business strategy book to read if your going to read only one book?

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drmatt

November 11, 2009 08:05 PM

I HIGHLY recommend SPIN Selling by Neil Rackham. Because, EVERYONE is your customer... especially in business.

SPIN Selling talks about a long-term way of selling instead of the Zig Ziglar-style of selling (short sells).

Great stuff!

SPIN Selling by Neil Rackham

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