The key is multiple income streams. Often setting them up in this order.

1) Have a donation button
2) Sell Advertising Space (starting here it helps to be popular)
3) Sell stuff branded with your characters
4) Conventions
5) Sell a book

Because of the circles I hang out in* I know quite a few webcomic artists and writers fairly well, most make enough to get a nice meal at the end of the month, some make enough to make a car payment at the end of a month. Very few make a living at it.

If you do it for the love of the comic you may get lucky enough to fall into that last category, but plan on putting a year or two in the first . . .

*(I help out at Connecticon)

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