Except for the articles that are trying to sell you some form of Zeolite as a cure for what ails you, all other references seem to suggest that it is a money making scam...

"Zeolite is a mineral (actually a family of minerals), an aluminum silicate with curious physical properties that make it useful in water-softeners. It's used in cattle and poultry feeds in the US. Eating the powder is an old Eastern European folk remedy. Like fucoidin, it might alter the flora of the large intestine, perhaps in turn altering the body's internal milieu and perhaps helping with "just not feeling well."

As "Cellular Zeolite" and "Natural Cellular Defense", the mineral is presently (2006) being multi-level marketed in the US. There are discussion boards about what a great money-maker it is going to be. The claim is that the particles enter the blood and are highly effective in destroying epithelial cancer cells because of the molecular structure of the crystals.

The claim seems to me to be altogether unsupported."

...and...

"Zeolites are solids and their properties are directly dependent on their solid-state structure; zeolites cannot exist as liquids, nor can they be dissolved in liquids without decomposition. This elementary fact has not deterred numerous promoters from offering "liquid zeolite" products, often at extortionate prices; these should be regarded as nothing more than old-fashioned snake-oil. As for ingesting solid zeolites, they are largely inert and will simply pass through the digestive tract without much change. There is no reason to believe that they can pass into the vascular system, and thence into individual cells. Two typical misinformation-filled sites are this one, and also this rant on something called "Natural Cellular Defense"."
Source(s):
http://www.pathguy.com/altermed.htm#zeolite
http://www.chem1.com/CQ/wonkywater.html#MIN
http://newsgroups.derkeiler.com/Archive/Misc/misc.health.alternative/2007-1...

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