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M$1 August 17, 2009 01:25 AM

What do you think of the JetBlue marketing strategy of unlimited travel for $599 for the month? Are any of you buying this?

This question is open to those who can and do fly JetBlue airlines. I'm interested in knowing why this is a good deal or not such a good deal. Does it make you want to travel more because of it? Why or why not? Please explain your answer.
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August 17, 2009 02:24 AM
Gosh. Well, many other industries have switched to monthly fees rather than individual charges. Maybe it would work for an airline. I really would not want to predict its success but certainly it is worth trying.

Personally, I can't afford to travel that much. But if I was close, I would prefer a monthly fee and not having to worry about the details, just as I prefer monthly telephone fees and monthly bridge tolls.
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August 17, 2009 03:18 AM
At this point it seems like a great idea. There is a $100 penalty for no-shows. You don't get Frequent Flyer Miles. They got loads of free publicity. I am a family man and my work does not require me to travel via air. However, for someone that might be looking for work and they have a few states where they think they would be willing to move to, I think it would make sense.

The flip side is you are traveling for one month. This means you will deal with all the pitfalls of travel.

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August 17, 2009 03:24 AM
It seems like a good deal for a small number of people:

1. need to travel a lot, for business likely
2. need to have a itinerary that matches JetBlue's routes and flights
3. need to be able to make reservations 3 days prior to flights.

So its really only a minority of people that might find this good.

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August 17, 2009 07:40 AM
This is a great marketing tool, especially if you can do at least two trips coast to coast trips or three shorter trips on Jet Blue airlines during the month.

I just searched for a trip from Long Beach, CA to Orlando, FL on September 14, 2009 and a round trip flight is approximately $500.

Plus, they are getting a lot of free advertising for announcing this incredible deal. I have seen this deal mentioned everywhere.
Source(s):
www.jetblue.com


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