L.A. Lakers' Kobe Bryant is featured in an online-advertising campaign for Nike where he does a satirical advertisement for "ankle insurance."
In the viral video, Bryant is the "President and CEO, CFO and CMO of Ankle Insurance Co." Bryant talks about "broken ankles, that can strike anywhere at anytime." At the end of the video, Bryant tells viewers to visit Notmybrokenankles.com. The "ankle insurance" advertisement is a commercial for Nike Zoom Kobe IV sneakers.YouTube Video: Laker Kobe Bryant Sells Ankle Insurance
Notmybrokenankles.com
The 'website' is a page withing Nike's official website that features a 'letter' from Kobe saying, "After a lifetime of breaking my opponent's ankles, I'm giving back to those in need," and "you can join me and help the broken ballers out there get back on their feet by recommending ankle insurance or the revolutionary Zoom Kobe IV."
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Fast Facts
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Fact:
"Ankle Insurance" commercial is an advertisement for Nike Zoom Kobe IV sneakers
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Bryant plays the "President, CEO, CFO and CMO of Ankle Insurance Co." in the viral video
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Voice over says "stats show, that players wearing the new Nike Zoom Kobe IV, gonna break the ankles of player not wearing the new Nike Zoom Kobe IV"YouTube Video: Laker Kobe Bryant Sells Ankle Insurance
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Fact:
Bryant says to visit Notmybrokenankles.com because "it might be the most important decision you ever make"YouTube Video: Laker Kobe Bryant Sells Ankle Insurance
