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L.A. Lakers' Kobe Bryant is featured in an online-advertising campaign for Nike where he does a satirical advertisement for "ankle insurance."
In the viral video, Bryant is the "President and CEO, CFO and CMO of Ankle Insurance Co." Bryant talks about "broken ankles, that can strike anywhere at anytime." At the end of the video, Bryant tells viewers to visit Notmybrokenankles.com. The "ankle insurance" advertisement is a commercial for Nike Zoom Kobe IV sneakers.YouTube Video: Laker Kobe Bryant Sells Ankle Insurance
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Fast Facts
- "Ankle Insurance" commercial is an advertisement for Nike Zoom Kobe IV sneakers
- Bryant plays the "President, CEO, CFO and CMO of Ankle Insurance Co." in the viral video
- Bryant calls broken ankles a "horrible affliction"YouTube Video: Laker Kobe Bryant Sells Ankle Insurance
- Voice over says "stats show, that players wearing the new Nike Zoom Kobe IV, gonna break the ankles of player not wearing the new Nike Zoom Kobe IV"YouTube Video: Laker Kobe Bryant Sells Ankle Insurance
- Bryant says to visit Notmybrokenankles.com because "it might be the most important decision you ever make"YouTube Video: Laker Kobe Bryant Sells Ankle Insurance
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Notmybrokenankles.com
The 'website' is a page withing Nike's official website that features a 'letter' from Kobe saying, "After a lifetime of breaking my opponent's ankles, I'm giving back to those in need," and "you can join me and help the broken ballers out there get back on their feet by recommending ankle insurance or the revolutionary Zoom Kobe IV." -
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Ankle Insurance on Twitter Powered by Twitter
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#insurance FA insurer in Ashton claim: West Ham claim £7m for striker’s broken ankle with England http://url4.eu/j0bX
@UKInsurance | November 10, 2009 07:41 AM -
My son was 19 when he broke his ankle w/o insurance $20,000 and & 4 years later there is light! He was responsible paying debt! I'm proud
@hillbilly717 | November 10, 2009 03:31 AM -
OMG.. my insurance got billed $200 for the shitty ankle brace I got from my doctor?! and I owe $70.. public option already!!
@mpanoff | November 09, 2009 07:20 PM -
Never thought i'd need ankle insurance .... Boy was i wrong
@Southpaw_swag | November 09, 2009 11:56 AM -
Laker Kobe Bryant Sells Ankle Insurance....New Nike Viral Video - http://tinyurl.com/y8umxup
@endowment1441 | November 09, 2009 11:28 AM
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