Ankle Insurance

Categories: Videos | Internet Zeitgeist
  • L.A. Lakers' Kobe Bryant is featured in an online-advertising campaign for Nike where he does a satirical advertisement for "ankle insurance."

    In the viral video, Bryant is the "President and CEO, CFO and CMO of Ankle Insurance Co." Bryant talks about "broken ankles, that can strike anywhere at anytime." At the end of the video, Bryant tells viewers to visit Notmybrokenankles.com. The "ankle insurance" advertisement is a commercial for Nike Zoom Kobe IV sneakers.YouTube Video: Laker Kobe Bryant Sells Ankle Insurance

  • Notmybrokenankles.com

    The 'website' is a page withing Nike's official website that features a 'letter' from Kobe saying, "After a lifetime of breaking my opponent's ankles, I'm giving back to those in need," and "you can join me and help the broken ballers out there get back on their feet by recommending ankle insurance or the revolutionary Zoom Kobe IV."

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