Anchor text represents the clickable words that are associated with a URL on a web page. When a user clicks on the words, they are directed to another web page. Algorithm-based search engines use anchor text to identify the topic of a page.Vizion Interactive: Anchor Text of Internal Links
Search Engine Optimization
Search engine optimization is the process of driving traffic to a website by weighting algorithmic search results in a site's favor. Although most major search engines do not disclose their algorithms for determining search engine placement, it is believed that the strategic use of anchor text on pages that link to a webpage will improve the linked-to page's rank, and consequently, the traffic that the page receives.Vizion Interactive: Anchor Text of Internal Links
Anchor Text Examples
In the following link, the text "Cat Eating Spaghetti" is the anchor text, even though the link itself is to the phrase "Spaghetti Cat."
The anchor text for this link could be any text, though search engine optimizers suggest that algorithms will view the link with more favor if the anchor text uses keywords strongly related to the subject.Rage Software: Anchor Text
More Anchor Text Examples
Click on the following links to see how the page name relates to the anchor text used here:
Michael Phelps' Gold Medal Record
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References
Fast Facts
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Consists of a phrase or a single word
