Amp Energy Drink

Amp is a Mountain Dew based drink that is one of the five hour energy drinks which are manufactured and distributed by PepsiCo. The drink launched in 2001 and was created to directly compete with Red Bull

Amp Energy Drink is a citrus based drink that contains ginseng, taurine, guarana along with maltodextrin. which is a complex carbohydrate, and B vitamins. Each can has 120 calories and has 0 grams of fat.

Flavors

AMP Relaunch is the orange flavored Energy Drink

AMP Overdrive is the cherry flavored Energy Drink

AMP Traction is the Grape flavored Energy Drink

AMP Energy Juice a new Energy Drink that is packed with Vitamin B and C and still contains ginseng, taurine, guarana. The newest Energy Drink was released in February 2010. The flavors are Orange and Berry

There are two sizes of these drinks with amped up names like the ‘’Tallboy’’ and the ‘’Big Rig’’.

Advertising Reaction

In October 2009, Pepsi Co Inc. released an iPhone application called “Amp Up Before You Score” for the Amp Energy drinkers and it caused a huge controversy. The application was to help men pick up one of twenty-four types of women from the punk ‘’rock girl’’ to the ‘’cougar’’. The app then coached the men on how best to attract this type of woman. What started as a joke caused an uproar with the people on twitter. The twitters began in anger stating that this served to objectify women and Pepsi apologized for releasing the application and sent out this tweet “’’ Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it is in bad taste & appreciate your feedback.”’’ Pepsi had a spokesman that said that the app is aimed at users over 17.http://online.wsj.com/article/SB10001424052748703790404574471522737925470.html